Streaming credits shown to chop down churn, MyBundle claims

MyBundle, which provides a platform that helps broadband customers customize their streaming services, says its 'streaming credits' program has cut down the churn rate for subscription VoD streaming services. #pressrelease

April 9, 2024

1 Min Read

MyBundle, the premier online platform connecting consumers, streaming services and broadband providers, today released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVOD streaming services by up to 50% when compared to leading industry research firm Antenna's reported industry average monthly rate of 8.6%.*

For the analysis, MyBundle examined streaming service purchase data from approximately 300 subscribers to Norvado's 1 Gig fiber PickME Plan Internet broadband service, which includes $20 in monthly streaming credits bundled using MyBundle's innovative Streaming Choice program. After 12 months, the monthly churn rate of streaming services was approximately 4.3% using the same methodology as Antenna's "State of Subscriptions – Premium SVOD" study from February 2024. Both studies used a weighted average of monthly churn consumers in year one of their respective subscriptions.

21 of MyBundle's nearly 230 broadband partners are already offering Streaming Choice. Constructed first in 2022 with a flexible approach for its growing broadband partner network, MyBundle's Streaming Choice program is designed to meet the varied needs and goals of ISP partners, while maximizing consumer satisfaction. 

Streaming Choice campaigns deployed by MyBundle's broadband partners are all bundled with an Internet tier offer and include:

a) one-time or monthly recurring streaming credits,

b) preselected streaming service(s) for a fixed period of time, or

c) consumers selecting the streaming service(s) of their choice for a fixed period of time

*source: Antenna, "State of Subscriptions – Premium SVOD," February 2024

Read the full press release here.


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