Roku's new 'Pro' smart TVs go on sale

Roku's Pro Series connected TVs, which feature 4K resolution, HDR10+ and Dolby Vision IQ, are now available at Best Buy stores and online at, and #pressrelease

April 10, 2024

2 Min Read

Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, announced their new premium televisions, the Roku Pro Series, are now available at Best Buy stores and online at,, and Combining advanced picture innovations with an elegant design, immersive side-firing audio, a new Voice Remote Pro, and Roku's #1 selling TV operating system in the U.S.**, the Roku Pro Series TV is the ultimate TV made for streaming.

To make what you're watching pop off the screen, the Roku Pro Series features mini-LED backlighting for deep blacks and dazzling highlights, with a 4K, QLED, 120Hz panel that produces more than a billion colors along with HDR10+ and Dolby Vision IQ (TM) to bring content to life. Powering the Pro Series is an all-new flagship processor and upgraded memory architecture, making these TVs the snappiest Roku devices ever. The Pro Series also comes equipped with a dedicated neural processing unit (NPU) that allows Roku Smart Picture Max to automatically adjust picture settings. To complete the viewing experience, Roku Soundstage Audio projects sound out and around the viewer through the Pro Series' new side-firing speakers, for rich spatial effects and deep bass.

Created by Roku's Advanced TV Technology team, Roku Smart Picture uses custom metadata to automatically adjust picture modes before content even starts to play. Thanks to specialized hardware, the Roku Pro Series takes capabilities one step further with Smart Picture Max, which uses AI to refine color, contrast, and sharpness in real-time scene-by-scene.

Pro Series TVs are engineered to make TV simpler and more delightful than ever. The new Roku Voice Remote Pro 2nd edition now includes motion-activated backlit buttons, USB-C charging, and a reimagined shortcut experience to quickly access live TV or a current binge-watch show. Pro Series TVs also come with a dedicated remote finder button on the side of the TV that triggers a chime on the remote.


Roku Pro Series TVs are available in 55", 65" and 75" models with pricing ranging from $899.99 to $1699.99 with the Roku Slim-profile Wall Mount Kit available for $99.99 beginning this month at Best Buy stores nationwide,, and

* By hours streamed (Hypothesis Group: Q4 2023)

** Circana, Retail Tracking Service, Unit Sales, Oct-Dec 2023 combined

Read the full press release here.


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