10% of streaming video services are shared – Leichtman Research

73% of all DTC services are fully paid for and are not shared with others outside the household

23% of all DTC services are used in more than one household. Among these:

4% of DTC services are not paid for because they come with another service

Among adults ages 18-44, the mean number of DTC services is 5.1 – compared to 4.0 among ages 45-54, and 2.8 among ages 55+

Among ages 18-34, 17% of all DTC services are fully paid for by someone else – compared to 7% among ages 35+

Ages 18-34 account for 59% of all DTC services that are borrowed by adults

10% with Netflix borrow the service from someone else – compared to 15% in 2022, 14% in 2020, and 16% in 2018

Adults ages 18-44 account for 57% of all with a vMVPD pay-TV service

72% of vMVPD subscribers are very satisfied with their service – compared to 79% in 2022, 76% in 2020, and 69% in 2018

22% of all vMVPD services are shared by multiple households, including 8% of all vMVPD services that are fully paid for by someone outside the household