Wurl Connects With Outside TV

Outside TV taps Wurl's AdSpring platform to help monetize its OTT programming.

August 19, 2019

1 Min Read

PALO ALTO, Calif. -- Wurl, the leading network of Internet-based video distribution and monetization, today announced that it has partnered with Outside TV – the leading video provider for the adventure sports and outdoor lifestyle category – to deliver and monetize its channel, Outside TV+, to select OTT platforms. Since working with Wurl, Outside TV has reduced its operating costs, achieved 38% user growth, and secured more than 100 minutes of viewing per viewer session. Outside TV is also leveraging the Wurl Network and their ad monetization technology, AdSpring, for server-side ad insertion (SSAI).

Outside TV, whose Emmy Award-winning content consists of a wide variety of sports, including surfing, climbing, mountain biking, skiing and snowboarding, kayaking and more, now reaches more than 30 million Connected TV’s viewers through the Wurl Network, which helps power distribution, transcoding, and ad insertion for the channel Outside TV+.

The Wurl Network interconnects the world’s top video producers, video services and advertisers, enabling video producers to build global distribution for ad-supported linear channels, live events, VOD and marathons. AdSpring, developed to maximize advertising revenue, is a cloud-based, turnkey SSAI solution that allows video producers such as Outside TV to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video service or device, including Connected TVs. Additionally, the solution offers fast time-to-revenue due to its pre-integration with Connected TV platforms including Samsung TV Plus, Roku, Apple TV and many others.


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