The top pay-TV providers now account for about 71.3 million subscribers. #pressrelease

March 8, 2024

1 Min Read

DURHAM, New Hampshire – Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 96% of the market – lost about 5,035,000 net video subscribers in 2023, compared to a pro forma net loss of about 4,590,000 in 2022.

The top pay-TV providers now account for about 71.3 million subscribers – with the top seven cable companies having about 34.1 million video subscribers, other traditional pay-TV services having 21 million subscribers, and the top Internet-delivered (vMVPD) pay-TV services (including estimates for YouTube TV) having 16.2 million subscribers.

Key findings for the year include:

  • Top cable providers had a net loss of about 3,825,000 video subscribers in 2023 – compared to a loss of about 3,540,000 subscribers in 2022

  • Other traditional pay-TV services had a net loss of about 3,105,000 subscribers in 2023 – compared to a loss of about 2,720,000 subscribers in 2022

  • Top vMVPDs added about 1,895,000 subscribers in 2023 – compared to a gain of about 1,670,000 subscribers in 2022

  • Traditional pay-TV services (not including vMVPD) had a net loss of about 6,930,000 subscribers in 2023 – compared to a net loss of about 6,260,000 in 2022

Read the full press release here.

Leichtman Research Group

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