Half of TV households can access HDR via over-the-air TV, broadcasters say

Roughly half of US households can now access High Dynamic Range (HDR) images over ATSC 3.0-based over-the-air TV signals, major broadcasters say. #pressrelease

April 13, 2024

2 Min Read

With NEXTGEN TV broadcasts now within reach of more than 240 million Americans and sales of televisions and upgrade accessory devices expected to top 5,000,000 units this year (according to the Consumer Technology Association), local TV broadcasters transmitting in NEXTGEN TV are ramping up to support High Dynamic Range (HDR) video and immersive audio as an "always on" viewer benefit.

 Half (50%) of viewing households nationwide now have access to over-the-air broadcasts through NEXTGEN TV in High Dynamic Range, reaching a potential audience of 55 million homes.

 Local station upgrades with HDR and enhanced audio will continue to roll out throughout this year, which coincides with the deployment of immersive audio. For example, Hearst Television's WMOR-TV in Tampa and Gray Television's WAVE-TV in Louisville are the first two stations to offer regular programming in Dolby Vision HDR with Dolby Atmos audio via NEXTGEN TV to their audiences, providing remarkable video and audio experiences for local viewers.

The addition of HDR, Dolby Vision and Dolby Atmos by local stations and a growing variety of new applications sure to delight viewers will be showcased at the NAB Show that opens tomorrow, which brings together content creators and broadcasters who are focused on new ways to enhance broadcast television services. To learn more about HDR, Dolby Vision, and Dolby Atmos, visit the www.watchnextgentv.com consumer website.

The HDR plans are among the announcements leading up to the annual NAB Show in Las Vegas (April 14-17), where Pearl and technology companies Velope, Play Anywhere, ROXi and GameLoop will also showcase new NEXTGEN TV applications designed to expand interest in local broadcast offerings – especially when paired with the RUN3TV web platform that allows local stations to offer their local news, weather and sports content on demand.

Read the full press release here.

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