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August 27, 2018
NEW YORK -- fuboTV announced today the launch of a new, national TV marketing campaign that highlights the quality of its platform with a simple and clear message, “Don’t Compromise.” The multi-platform program marks the second national campaign for the leading sports-first live TV streaming service and the first to extend beyond TV and social to include a breadth of digital platforms.
Launching in time for kickoff of the new NFL season, the “Don’t Compromise” campaign includes four 30-second commercials that will air during football, basketball and baseball coverage on national TV networks, including 24/7 sports channels, and on regional sports networks (RSNs) in key markets. For the first time, fuboTV will also run digital units, including both display ads and 15-second videos.
For the second consecutive year, fuboTV’s spots were created by Duckworth Entertainment, directed by Bryan Buckley, a multiple Emmy Award and Cannes Lions-winner and an Academy Award nominee, and produced by Buckley’s Hungry Man Productions. The media buying agency for the campaign once again is Deutsch.
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