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fuboTV Kicks Off 'Don't Compromise' National Campaign

Ads from sports-focused OTT TV service targets cord-cutters.

August 27, 2018

1 Min Read

NEW YORK -- fuboTV announced today the launch of a new, national TV marketing campaign that highlights the quality of its platform with a simple and clear message, “Don’t Compromise.” The multi-platform program marks the second national campaign for the leading sports-first live TV streaming service and the first to extend beyond TV and social to include a breadth of digital platforms.

Launching in time for kickoff of the new NFL season, the “Don’t Compromise” campaign includes four 30-second commercials that will air during football, basketball and baseball coverage on national TV networks, including 24/7 sports channels, and on regional sports networks (RSNs) in key markets. For the first time, fuboTV will also run digital units, including both display ads and 15-second videos.

For the second consecutive year, fuboTV’s spots were created by Duckworth Entertainment, directed by Bryan Buckley, a multiple Emmy Award and Cannes Lions-winner and an Academy Award nominee, and produced by Buckley’s Hungry Man Productions. The media buying agency for the campaign once again is Deutsch.

The debut spots can be seen here and here.

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