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DirecTV separates from AT&T, unveils 'DirecTV Stream' brandDirecTV separates from AT&T, unveils 'DirecTV Stream' brand

The new DirecTV represents the former AT&T US and Puerto Rico video unit covering satellite, streaming and IPTV services, but not HBO Max, which is staying with AT&T's WarnerMedia unit.

Jeff Baumgartner

August 2, 2021

3 Min Read
DirecTV separates from AT&T, unveils 'DirecTV Stream' brand

DirecTV has been released by the mother ship.

DirecTV is now operating as a separate company roughly five months after AT&T announced plans to spin out DirecTV via a transaction with TPG. The transaction gets DirecTV off the books of AT&T, which retains 70% of the common equity of the spun-off company, with TPG owning 30%.

The new company, which keeps the DirecTV brand (albeit with a refreshed logo), covers the former AT&T US and Puerto Rico video business unit spanning satellite, streaming and IPTV services. HBO Max, the relatively new premium SVoD service, is staying with AT&T's WarnerMedia division.

Figure 1: (Source: DirecTV) (Source: DirecTV)

That transaction, which originally valued the spun-off DirecTV business at $16.25 billion, comes about six years after AT&T acquired DirecTV in for almost $50 billion.

Among big changes out of the chute, DirecTV Stream becomes the single brand for video streaming services previously launched by AT&T, including AT&T TV. That branding is set to occur later this month. DirecTV Stream will continue on as a no-contract OTT-TV service, the company noted. Here's that new logo:

Figure 2: (Source: DirecTV) (Source: DirecTV)

Notably, any pay-TV customers that are now part of the new DirecTV will continue to get any bundled wireless, Internet or HBO Max services as well as associated discounts. Those customers will need to take no action, DirecTV said.

Greater focus on pay-TV

The separation of DirecTV comes just days after AT&T CEO John Stankey hinted last month that the spin-off was nearing completion.

The new DirecTV has its work cut out in a pay-TV sector that remains in decline. AT&T lost another 473,000 "premium connections" (DirecTV satellite, U-verse IPTV and OTT) in Q2 2021, which was actually a marked improvement over a year-ago loss of 887,000, and a loss of 620,000 in Q1 2021.

With DirecTV now separated from AT&T and under dedicated management, the task now is to get losses further in check while making improvements to the overall products.

"This is a watershed moment for DirecTV as we return to a singular focus on providing a stellar video experience," Bill Morrow, DirecTV's CEO, said in a statement. "Building on our recent momentum, we are well-positioned to bring unparalleled choice and value to all of our customers under one iconic brand, whether they beam it or stream it."

Morrow, an industry late of Clearwire and Australia's National Broadband Network (NBN), originally joined AT&T in late 2019 as a special advisor tied to the company's broader cost-cutting plan. Linked to that cost-cutting effort, AT&T was under pressure from activist shareholder Elliott Management at the time to divest the DirecTV assets.

Related posts:
AT&T, TPG to spin DirecTV into a separate company AT&T adds 246K fiber subs in Q2, expects to 'step up' pace later in year DirecTV subscriber losses slowing down AT&T Targets Labor, Wireline Footprint in New Cost-Cutting Effort — Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Baumgartner, who previously had served as Site Editor for Light Reading Cable from 2007-2013, was most recently Senior Content Producer-Technology at Multichannel News, heading up tech coverage for the publication's online and print platforms, and was a regular contributor to Broadcasting & Cable, a sister publication to Multichannel News. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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