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Meanwhile, AT&T tacked on another 235,000 fiber broadband customers, extending that total to 5.18 million.

Jeff Baumgartner

April 22, 2021

3 Min Read
AT&T drops another 620K pay-TV subs as HBO Max gains more ground

AT&T's pay-TV business lost more ground in the first quarter of 2021 as the company's direct-to-consumer streaming strategy, centered on HBO Max, continued to gather steam. Meanwhile, AT&T's expanding fiber-to-the-home footprint has helped to offset losses in its legacy DSL business.

AT&T shed another 620,000 "premium" TV connections in the period, dropping its grand total to 15.88 million, down 14% versus the year-ago period. Those losses, which include DirecTV, U-verse TV and the relatively new AT&T TV business, improved from a year-ago loss of 897,000 subscribers. AT&T is in the process of spinning off DirecTV and other pieces of its US video unit into a separate company – AT&T will own 70% of the spin-off's common equity and TPG will own 30%.

AT&T's WarnerMedia unit added 2.7 million domestic HBO Max and HBO subs in the period, ending the quarter with 41.5 million. Direct-to-consumer subscription revenues, underpinned by the launch of HBO Max last May, jumped 35%, to $1.8 billion.

HBO Max gains in the period were fueled by a day-and-date strategy that allows Warner Bros' 2021 movie slate to premiere concurrently at theaters and on the streaming service, along with a "steadily strengthening post-COVID content slate," John Stankey, AT&T's CEO, said on today's earnings call. He said the company has added more than 11 million domestic HBO Max and HBO subs in the last 12 months.

AT&T ended Q1 with 63.9 million HBO and HBO Max subs worldwide, and expects to launch HBO Max in 60 international markets by year-end. However, the company is sticking with guidance that it will end 2021 with 67 million to 70 million HBO and HBO Max subs worldwide. AT&T expects those services to have between 120 million and 150 million subs by the end of 2025.

WarnerMedia is on track to launch an ad-supported version of HBO Max in June, but has yet to announce pricing. Stankey hinted that the company will use its prepaid wireless sales channel to help pump sales of the coming ad-supported option for HBO Max.

Broadband strength backed by fiber momentum

On the broadband end, AT&T added 90,000 "IP" customers in the quarter, improving on a year-ago loss of 32,000. The company also lost another 39,000 DSL subs, dropping that total to just 527,000. AT&T added 51,000 total broadband subs in the quarter, up 0.8%, an improvement over the loss of 74,000 a year ago.

AT&T remains bullish about its fiber-to-the-premises (FTTP) rollout strategy. It added 235,000 more fiber broadband connections in the quarter, giving it nearly 5.2 million.

Figure 1: Image source: AT&T. Image source: AT&T.

AT&T has added more than 1 million fiber customers over the last four quarters. Current plans are to deploy FTTP to another 3 million-plus residential and business locations in 2021. AT&T has already expressed plans to add another 4 million locations in 2022.

Stankey said it was too early to offer definitive comments about the $100 billion for broadband that's tucked into President Biden's proposed $2 trillion infrastructure plan.

"The infrastructure bill, euphemistically speaking, is a little bit of a large, amorphous thing right now," he said.

Stankey expects it to pass whether it ends up being a bipartisan bill or not. "My opinion is that that it will go through some changes. I think in aggregate the size of it will probably be different than what it was proposed to be."

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— Jeff Baumgartner, Senior Editor, Light Reading

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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