ViacomCBS tweaks structure of streaming content leadership team

NEW YORK – ViacomCBS today announced an enhanced content leadership structure for its global streaming services. This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale and deploy the right mix of content across its ecosystem of free and pay streaming platforms. As part of this, the new structure elevates each of ViacomCBS' global content leaders to oversee their respective genres within Paramount+, while appointing Tanya Giles as a centralized programming head to chart content strategy for Paramount+ and Pluto TV globally.

Giles, currently General Manager of MTV Entertainment Group, will become Chief Programming Officer, Streaming. In this newly created role, she will oversee and execute a holistic programming strategy for the global content offering across both Paramount+ and Pluto TV, maximizing mix, prioritization, timing and impact of ViacomCBS resources, franchises and brands to drive sustained audience acquisition and engagement. She will report to Tom Ryan, President and CEO, ViacomCBS Streaming.

ViacomCBS will also formalize the genres its global content leaders will own for developing must-watch content for Paramount+ and its growing audiences around the world. In addition to their current roles overseeing their respective brand and studio businesses and continuing to report to Bakish, the following executives will take on expanded global responsibilities for creating the diverse mix of content – from originals to extensions of key franchises – that differentiates Paramount+:

As part of the realignment, Kelly Day, President of Streaming and Chief Operating Officer, ViacomCBS Networks International (VCNI), will work closely with Giles and ViacomCBS' content leaders to ensure the company is executing against its global streaming strategy. She will be responsible for maximizing the global content slate, bringing ViacomCBS' expansive and growing international content portfolio to Paramount+ services around the world, and continuing the rollout of Paramount+ in international markets. Day will continue to report to Tom Ryan and Raffaele Annecchino, President and CEO of VCNI.

ViacomCBS