Turkcell Picks Metrological for TV App Store
ROTTERDAM, NETHERLANDS & ISTANBUL, TURKEY -- Turkcell (NYSE:TKC) (BIST:TCELL), the world’s first digital operator, has chosen Metrological to deliver the integrated Turkcell TV App Store, available to all Turkcell TV+ subscribers.
Turkcell will have a unique TV App Store personalized for their TV+ subscribers across Turkey. Leveraging Metrological’s Application Platform Turkcell is able to source localized and international content from Metrological’s App library of more than 300 TV apps. Turkcell will have the ability to anticipate on rapidly changing content needs from its subscribers using Metrological’s back-office for real-time onboarding, monetizing and optimizing the app lifecycle.
The Metrological product suite consists of an Application Platform that provides the content for operators to build their own localized TV App Store. It also includes a back-office product suite for onboarding, monetizing and optimizing the life cycle of web and native apps across set-top boxes. The Metrological Application Platform provides APIs to support features such as unified search, contextuality, second screen and voice control. The open SDK enables quick app development for content service providers, app developers and operators.
Turkcell Iletisim Hizmetleri A.S. (NYSE: TKC)