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The Ruckus Room

Wireless startup Video54 will announce next week that it is changing its name to -- wait for it -- Ruckus Wireless and that it has grabbed $9 million in VC funding.

A spokeswoman for the company confirmed the name change but didn't want to give anymore away. "I can't divulge any details," she says.



But a source close to the company tells Unstrung that it has raised $9 million in funding and will announce new products aimed at the carrier space next week.

On its Website, Video54 says it is funded by Sequoia Capital. It is not yet clear if other investors will be part of this round.

The new name was chosen because of the "the commotion" that the new products will cause in the marketplace, the source says. [Ed. note: And "Little Eva" just isn't that good a name for a technology company.]

Up until now, Video54 has concentrated on developing smart antenna systems aimed at improving the performance of standard wireless LAN chipsets for consumer applications like video-over-WiFi. The startup has developed what it calls "BeamFlex smart MIMO antenna." MIMO (multiple input, multiple output) is one of the hot topics in the 802.11 world at the moment. It entails coordinating transmissions between multiple antennas to improve the performance of 802.11 links.

Firms like Airgo Networks Inc. have made a big splash developing dedicated MIMO WLAN chipsets. So far, Ruckus has been more under the radar, but it looks as if the firm is now seeking to change all that.

— Dan Jones, Site Editor, Unstrung

joset01 12/5/2012 | 3:02:12 AM
re: The Ruckus Room This story got me thinking about how difficult it must be to name a wireless company these days. Seems like folks either go for the very bland, or, as in Ruckus' case, do something to try and create a stir.

DJ
mprogers 12/5/2012 | 3:02:03 AM
re: The Ruckus Room Ah, but you trust "Captain Callisch" not to be bland :)
fecklish 12/5/2012 | 3:01:57 AM
re: The Ruckus Room But the name rocks.
Honda_Elise 12/5/2012 | 3:01:56 AM
re: The Ruckus Room FYI...

Video54 reborn as Ruckus

By Peter Judge, Techworld, Aug. 31, 2005

Video54, the silicon vendor that makes the chips for NetGear's RangeMax fast Wi-Fi products, is re-branding itself Ruckus and taking a new direction.

At the re-launch, the company is expected to announce that a carrier will use equipment from Ruckus for a "triple-play" service delivering telephone, video and broadband to consumers.

Video54/Ruckus would not confirm the move, but it appears to be a change of direction from a company that has so far concentrated on selling silicon to hardware vendors.

Video54, founded in 2004 and led by Selina Lo, formerly of Alteon/Nortel, has been promoting BeamFlex, its version of MIMO technology as the only way to send full video signals over a Wi-Fi network. Like other MIMO technologies, BeamFlex uses multiple antennas to take advantage of signal reflections and create multiple paths between the client and the access point, increasing the potential speed and range of a Wi-Fi signal.

While NetGear has adopted BeamFlex, but other vendors, including Belkin and Linksys, have used MIMO silicon from Airgo. While Video54 makes an overlay to existing silicon, Airgo makes a whole new chipset for MIMO Wi-Fi, and both approaches were rivals in the race to create a faster Wi-Fi standard at the IEEE, to be called 802.11n.

The IEEE is now working on a merged specification for 802.11n, but Video54 does not feature in either of the groups making that truce, TGnSync, or WWISE.

Video54 is now working with telecoms carriers on equipment that will allow users to place phones computers and TVs anywhere, without wiring.
OpticOm 12/5/2012 | 3:01:52 AM
re: The Ruckus Room You look more like an idiot than him, after such remark.
By the way, I know him, and he is very far away from being an idiot.
Think before writing next time....
amyfarrellnms 12/5/2012 | 3:01:38 AM
re: The Ruckus Room So, Orange and Verizon are the "good" company names?
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