Vodafone Femto Ads BannedVodafone Femto Ads Banned

4:20 AM UK operator has wrists slapped for misleading femto ads

Michelle Donegan, Contributing Editor, Light Reading

June 17, 2010

1 Min Read
Light Reading logo in a gray background | Light Reading

4:20 AM -- Vodafone UK will have to take down advertisements for its Sure Signal femtocell because the Advertising Standards Authority has ruled that they are misleading.

The judgment is a blow to the operator's national femto ad campaign, which boasts that "Only Vodafone can guarantee mobile signal in your home." (See Vodafone Revs Femto Engine and Brits Get Femtos From July 1 .)

Telefónica UK Ltd. , T-Mobile (UK) , and several more complainants objected to the ads on many grounds. The ASA upheld most of the mobile operators' objections, and ordered that the ads should not appear again in their current form. The final ruling on the case is here.

— Michelle Donegan, European Editor, Light Reading Mobile

About the Author

Michelle Donegan

Contributing Editor, Light Reading

Michelle Donegan is an independent technology writer who has covered the communications industry on both sides of the Pond for the past twenty years.

Her career began in Chicago in 1993 when Telephony magazine launched an international title, aptly named Global Telephony. Since then, she has upped sticks (as they say) to the UK and has written for various publications, including Communications Week International, Total Telecom, Light Reading, Telecom Titans and more.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like