Vodafone Femto Ads Banned

4:20 AM UK operator has wrists slapped for misleading femto ads

Michelle Donegan

June 17, 2010

1 Min Read
Vodafone Femto Ads Banned

4:20 AM -- Vodafone UK will have to take down advertisements for its Sure Signal femtocell because the Advertising Standards Authority has ruled that they are misleading.

The judgment is a blow to the operator's national femto ad campaign, which boasts that "Only Vodafone can guarantee mobile signal in your home." (See Vodafone Revs Femto Engine and Brits Get Femtos From July 1 .)

Telefónica UK Ltd. , T-Mobile (UK) , and several more complainants objected to the ads on many grounds. The ASA upheld most of the mobile operators' objections, and ordered that the ads should not appear again in their current form. The final ruling on the case is here.

— Michelle Donegan, European Editor, Light Reading Mobile

About the Author(s)

Michelle Donegan

Michelle Donegan is an independent technology writer who has covered the communications industry for the last 20 years on both sides of the Pond. Her career began in Chicago in 1993 when Telephony magazine launched an international title, aptly named Global Telephony. Since then, she has upped sticks (as they say) to the UK and has written for various publications including Communications Week International, Total Telecom and, most recently, Light Reading.  

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