June 17, 2010
4:20 AM -- Vodafone UK will have to take down advertisements for its Sure Signal femtocell because the Advertising Standards Authority has ruled that they are misleading.
The judgment is a blow to the operator's national femto ad campaign, which boasts that "Only Vodafone can guarantee mobile signal in your home." (See Vodafone Revs Femto Engine and Brits Get Femtos From July 1 .)
Telefónica UK Ltd. , T-Mobile (UK) , and several more complainants objected to the ads on many grounds. The ASA upheld most of the mobile operators' objections, and ordered that the ads should not appear again in their current form. The final ruling on the case is here.
— Michelle Donegan, European Editor, Light Reading Mobile
About the Author(s)
You May Also Like
5G Network Automation and AI at Global Megaevents: A Telco AI-at-scale case study with Ooredoo and EricssonOct 10, 2023
5G Transport & Networking Strategies Digital Symposium.Oct 26, 2023
Improve Service Efficiency in the Call Center and Field with Slack AutomationOct 13, 2023
Open RAN Evolution Digital Symposium Day 1Jul 26, 2023
Dec 1, 2023