Sprint Buys Mobile App-Maker Handmark

OVERLAND PARK, Kan. -- Having built solid relationships with Kansas City startups to spur growth and establish the area as a hub for entrepreneurism and innovation, Sprint (NYSE:S) today announced that it has acquired Kansas City-based Handmark Inc. and its subsidiary OneLouder Apps Inc., a leading mobile app developer and advertising company. The combined teams will further enhance Sprint’s Pinsight Media+TM advertising service with an increased entrepreneurial spirit and capabilities to drive tremendous benefits for brands, app developers and consumers.“Bringing the capabilities of Handmark and OneLouder in-house is an exciting move as we position Sprint for market leadership in emerging mobile products and services,” said Mike Cooley, vice president – New Ventures at Sprint. “The business, culture and technology they bring will be a huge asset to our business, and ultimately the customers of Pinsight Media+.”OneLouder immediately infuses Pinsight Media+ with an experienced advertising team, a sophisticated ad platform and top-rated mobile apps that serve millions of customers each day. OneLouder’s leading apps and technology platform, combined with Sprint’s large customer base and targeting capabilities, will enhance both companies’ abilities to connect brands with relevant audiences. Sprint Nextel Corp.