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LG Smartphone Launch Cuts to the QuickLG Smartphone Launch Cuts to the Quick

BB Guns and knives on sticks are the popular accessories at an LG launch gone wrong in South Korea.

Dan Jones

August 15, 2013

1 Min Read
LG Smartphone Launch Cuts to the Quick

Oh hey, is it time for our William Tell act or is it just an LG smartphone launch event?

If you missed it, LG Electronics Inc. (London: LGLD; Korea: 6657.KS) 's unveiling of its G2 smartphone in Seoul, South Korea last Friday resulted in 20 injuries after the vendor released vouchers for free G2s in 100 red balloons, according to BBC reports. People turned up with knives on sticks and air-rifles in a bid to down the smartphone vouchers hanging from the helium balloons.

Here's how it went down:

"LG Electronics deeply regrets that a number of Korean participants were injured during an outdoor promotional event in Seoul, Korea," the firm said in a statement.

It's not clear if LG was trying to ape Nena's Cold War classic 99 Luftballons with the stunt or the company just really digs the Butthole Surfers. — Dan Jones, Mobile Editor, Light Reading

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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