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Google: Search Future Tied to MobileGoogle: Search Future Tied to Mobile

5:15 PM CEO Schmidt's vision of the future of search only makes sense if you're mobile

Dan Jones

September 7, 2010

1 Min Read
Google: Search Future Tied to Mobile

5:15 PM -- Google (Nasdaq: GOOG) CEO Eric Schmidt has been talking about the future of search at the IFA conference in Berlin and the future is mobile, baby.

Techland blog from Time highlighted Schmidt's comments on search. The CEO reckons that the next step for search is to be able to find things for you automatically based what it already knows you like:

  • When I walk down the streets of Berlin, I like history. What I want is for my computer -- my smartphone -- to be doing searches constantly. Did you know? Did you know? Did you know? This occurred here. This occurred there. Because it knows who I am, it knows what I care about, and it knows roughly where I am.

Which sounds mind-blowing, if not a little creepy, but -- you'll note -- only really fully makes sense if you're using a mobile device. Schmidt and Google know that the future of search is now intertwined with the development of smartphones and other devices and faster networks to run them on. The Nexus One may have come and gone but Android is here to stay.

All of which is quite amazing when you consider just how long Google has really been a force to reckon with in wireless. The first Android phone, the High Tech Computer Corp. (HTC) (Taiwan: 2498) G1, arrived on Oct. 22, 2008. (See Slideshow: Android Arrives.) Schmidt's full video keynote is here.

— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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