GenAI support helps spur Samsung S24 growth – Counterpoint Research

SEOUL, BEIJING, BOSTON, BUENOS AIRES, FORT COLLINS, HONG KONG, LONDON, NEW DELHI – According to Counterpoint Research's latest Weekly Smartphone Model Sales Tracker, global unit sales of Samsung’s Galaxy S24 series devices grew 8% YoY compared to the Galaxy S23 series during its first three respective weeks of availability. S24 and S24 Ultra demand unit sales remained relatively flat compared to the S24 Plus, which grew by 52% YoY to account for over one-fifth of sales.

Strong performance of the Galaxy Plus series, which comes with a robust 12GB of DRAM – the minimum spec for a large language model to run well – highlights the increasing importance of higher specifications to provide optimized on-device experiences – a key selling point during Samsung's S24 series launch.

From a regional perspective, the Galaxy S24 series has been especially popular across Western Europe on preorders, as well as Korea and the US, with respective volumes up 28%, 22% and 14%.

Read the full press release here.

Counterpoint Research