NAB Day 2: More Digital Doings in the Desert

Tuesday was another busy day for the video folks under the hot Vegas sun.

April 20, 2016

3 Min Read
NAB Day 2: More Digital Doings in the Desert

The second day of the NAB Show proved to be just as frenzied Tuesday as more service providers, content providers, vendors and OTT players unveiled new moves.

  • Comcast Platform Services companies Comcast Wholesale and thePlatform Inc. unveiled theVideoPlatform to unify broadcast and online video technologies and offer a comprehensive solution for video management, publication, distribution and monetization. theVideoPlatform is built on the foundation of Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s entertainment and media infrastructure and is powered by its online video platform, mpx. For more details, please click here.

    • Arris Group Inc. (Nasdaq: ARRS) introduced its SURFboard family of home networking devices with RipCurrent technology, designed to eliminate the frustrations that have plagued wireless Internet for years. Arris says the new system of routers and extenders will help solve the common and persistent problem of WiFi dead zones. For details please click here.

    • Home Box Office Inc. (HBO) has selected Arris's DSR-7400 series transcoder satellite receiver to support the optimization of its current MPEG 2/4 distribution platforms, as well as prepare for future content distribution with HEVC compression and DVB-S2X advanced modulation technologies. The DSR-7400 enables satellite programmers to transition to HEVC content delivery while providing full support for legacy MPEG-2 and MPEG-4 set-tops. To find out more, please click here.

    • YouTube Inc. has launched 360-degree live streaming of its video programming. In a stage interview at the NAB Show's Online Video Conference and a blog, Neal Mohan, chief product officer of YouTube, said the big OTT video player, which introduced 360-degree videos in March 2015, has also just launched spatial audio for on-demand YouTube videos. To find out more, please click here.

    • Cisco Systems Inc. (Nasdaq: CSCO) is showcasing work with Roku Inc. at NAB this week. In a blog on Cisco's website, Adam Davies, product marketing manager for Cisco Service Provider Video Software and Solutions, said Cisco, with its Infinite Video platform, has already enabled more than 25 global customers to offer their branded services on Roku's streaming media players. For details, please click here.

    • Inc. (Nasdaq: AMZN) is launching Seeso through its "Streaming Partners Program" as it seeks to become yet another bundler of video channels. Speaking at NAB, Amazon VP of Digital Video Michael Paull said the company's five-month-old Streaming Partners Program initiative is now working with 30 third-party streaming partners and will soon launch Seeso, the NBC comedy SVoD platform. Check out this Fierce Cable coverage for details.

    • Finally, Conviva Inc. announced the launch of Ad Insights, a solution designed to combat "ad fatigue" in online streaming and enable OTT publishers to maximize ad engagement and revenue. Conviva says publishers can now run a more profitable streaming advertising business by optimizing ad strategies while monitoring critical key performance indicators (KPIs) for ad and video content to maximize viewer engagement. For more information, please click here.

    • And that's all for today, folks.

      — The Staff, Light Reading

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