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As it said it would in July, mobile wallet venture Isis has rebranded as Softcard.
September 3, 2014
Mobile payment joint venture Isis said Wednesday that it is changing its name to Softcard.
The firm had said in July that it was planning to rebrand. The venture doesn't want to be associated with the Islamic State -- also known as ISIS -- group, which has recently beheaded two US journalists and is responsible for the deaths of thousands in Iraq and Syria.
"However coincidental, we have no desire to share a name with this group, and our hearts go out to those affected by this violence," writes CEO Michael Abbott in a blog post. (See Isis (the Mobile Wallet One) to Rebrand.)
Check out Light Reading's dedicated apps channel.
The firm is expecting to launch an updated Softcard mobile wallet application in the next few weeks. "Because we've chosen to move swiftly, small traces of Isis will be visible for a short time," Abbott notes.
— Dan Jones, Mobile Editor, Light Reading
Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.
But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."
His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.
He lives in Brooklyn with cats.
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