Terms were not disclosed, but Ad Age is reporting that Yahoo is paying "slightly more than $100 million."
According to Yahoo, the acquisition will give it the ability to offer more local, niche, and advertiser-specific content.
"This is about extending our content offerings so that we're relevant to both a mass and a niche audience. It's the next phase for our content business," Yahoo Media VP James Pitaro told paidContent.
Associated Content also brings with it 380,000 contributors and 16 million unique monthly visitors.
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable