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Yahoo Buys Associated Content

9:50 AM -- Yahoo Inc. (Nasdaq: YHOO) has acquired user-generated media startup Associated Content, the company announced yesterday.

Terms were not disclosed, but Ad Age is reporting that Yahoo is paying "slightly more than $100 million."

According to Yahoo, the acquisition will give it the ability to offer more local, niche, and advertiser-specific content.

"This is about extending our content offerings so that we're relevant to both a mass and a niche audience. It's the next phase for our content business," Yahoo Media VP James Pitaro told paidContent.

Associated Content also brings with it 380,000 contributors and 16 million unique monthly visitors.

In other news:

  • Twitter Inc. expects hundreds of advertisers to sign on for its newly launched advertising program, "Promoted Tweets," by the fourth quarter, Reuters reports. "We really look to start to ramp this up aggressively in Q3 and then really blow it open in Q4," chief operating officer Dick Costolo said.

  • Condé Nast says it has sold 57,000 copies of GQ's $2.99 iPad/iPhone app since it launched the app in December. Not a bad start for one of the first magazine apps available on the iPad, but still dwarfed by the 900,000 print copies GQ moves per month.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

  • DCITDave 12/5/2012 | 4:35:46 PM
    re: Yahoo Buys Associated Content

    What does Yahoo do again?


    A. Portal


    B. Content Destination


    C. Search Engine


    D. Software Company


    E. Internet Application Builder


    F. Games Company


    G. All of the above


    H. Most of the above, but they're not especially good at any of the above.

    sarahthomas1011 12/5/2012 | 4:35:45 PM
    re: Yahoo Buys Associated Content

    I was going to say that the question should be "what does Yahoo do well?" but you've got that covered. So, I'll go with H. That'd also be my answer if the question was about AOL, which Yahoo is looking more and more like.

    Jeff Baumgartner 12/5/2012 | 4:35:40 PM
    re: Yahoo Buys Associated Content

    The only Yahoo-anything I use on a regular basis is Yahoo Finance... still a great tool about 12 years after I started using it... not to date myself too much.  Then again i still have an AOL account after all these years, so I may not be the best example. Yeah, there's still at least 12 of us left.


    But I did wean myself off of Prodigy many many years ago.  My friends just had trouble committing my old email address -- [email protected] -- to memory for some odd reason.


    JB

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