MobileAware Touts Wins

BARCELONA, Spain -- MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that it has completed the design and implementation of a mobile content delivery solution for Digicel, the fastest growing mobile operator in the Caribbean. The multi-country, multi-language solution provides Digicel with a single platform for the management and delivery of mobile content, and can be easily customized and rolled out to Digicel’s 22 markets in line with the company’s rapid expansion in the Caribbean and South and Central America. Digicel will initially roll out the solution to Trinidad and Tobago and the French West Indies in early 2007, and plans further regional deployments throughout 2007.

"Operators with aggressive growth plans such as Digicel are heeding industry analyst advice to move away from tactical mobile application silos to strategic platforms capable of supporting all types of mobile data and managing multiple mobile device types,” commented Kevin McCloskey, CEO at MobileAware. “MobileAware’s wide range of operator deployments not only reaffirms the superiority of our technology, it also demonstrates our industry leadership in the design and implementation of complex service delivery projects. We look forward to assisting Digicel in the roll out of their mobile content delivery solution to further markets in the Caribbean and South and Central America.”

In a separate release:

BARCELONA -- MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Saudi Telecom, Saudi Arabia’s largest operator, will offer a range of high-value mobile data services to its 13 million subscribers using MobileAware. In partnership with Ericsson, MobileAware has provided Saudi Telecom with a mobile content delivery solution (MCDS) which, when live in Q1 2007, will allow subscribers to access downloadable and streaming services, including entertainment, finance, news and Islamic content, in Arabic and English. In addition to providing a single platform for managing Saudi Telecom’s entire lifecycle of mobile content services, MCDS will also include functionality such as Content Search, Personalization, SMS Discovery and Content Promotion. The solution, which was designed and deployed within 5 months, uses MobileAware technology to manage the presentation of mobile content to Saudi Telecom’s range of mobile devices, and also uses the provisioning adaptors in MobileAware’s Fulfilment Manager to enable a fully-tailored download experience for all current and future content types.

"Saudi Arabia’s large population, fast-growing economy and growing mobile penetration rates make it a market with exciting potential and one that has recently become highly competitive,” commented Kevin McCloskey, CEO at MobileAware. “Saudi Telecom has recognized the importance of mobile data services in sustaining its market leadership, and with the assistance of MobileAware has put in place a strategic platform that will enable them to grow mobile data revenues and stay at the forefront of mobile service delivery. Saudi Telecom can now offer the latest in-demand mobile services of today and can easily introduce the feature-rich multimedia services of tomorrow.”

In an additional release:

BARCELONA -- MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Telstra, Australia’s largest telecommunications provider, has deployed a cost-reducing mobile customer self-service solution that extends Telstra’s Web-based customer services to mobile devices. The ‘My Account’ service allows Telstra’s 8.5 million subscribers to view current account balances, modify account settings, track mobile data usage, pay bills, check the due date of their next payment and access a list of call charges that will appear on their next bill. ‘My Account’ is the second Telstra deployment of MobileAware’s Mobile Interaction Server. Telstra ‘BigPond’ mobile services rely on MobileAware’s device recognition and content transformation technology to ensure optimal presentation of a wide range of downloadable and streamed mobile content to any mobile device.

MobileAware has been able to demonstrate significant cost savings by enabling mobile device access to the range of customer services offered by Web-based customer care portals. An operator with 25 million subscribers can reap monthly savings of over $1 million by moving a mere 1% of their call center queries to a mobile customer self-service alternative. In addition to reducing costs and increasing customer satisfaction levels, operators can also increase top-line revenue through up-sell and cross-sell opportunities during mobile self-service transactions.

“Mobile operators have invested heavily in Web-based customer care solutions in an effort to better serve customers and reduce the number of routine queries to costly call center and IVR systems,” commented Kevin McCloskey, CEO at MobileAware. “By extending these services to mobile devices, MobileAware enables operators to accelerate the ROI on established self-care systems as well as target and acquire new customer segments that value mobility. Telstra customers can now solve problems and answer questions quicker and simpler than ever before and Telstra is also in a unique position to increase revenue and customer growth.”

MobileAware Ltd.