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Meet TV crime's new star: a pumped argon laser

November 8, 2006

1 Min Read

9:20 AM -- JDSU (Nasdaq: JDSU; Toronto: JDU) today issued probably its most entertaining press release ever -- quite literally.

The optical components and test tools vendor has managed, following a complicated casting couch procedure with some of CBS Television's top technicians, to land a starring role for one of its products in the TV crime series CSI:NY.

CBS "chose JDSU to supply a pumped argon laser for a scene in this evening's episode," which is called "Consequences."

The plot is fantastic. "The investigation into the death of a paintball player becomes more complicated when the team's prime suspect goes missing and the evidence at that scene possibly implicates one of their own."

Heavens to Betsy! What will the CSI team do? Does the laser appear in a lineup of optical widgets? Unfortunately, CBS is keeping a tight lid on the episode's outcome…

We are, though, hearing reports that the pumped argon laser, which our sources say now refers to itself as "P Chippy," is pressuring management to let it star in Quentin Tarantino's planned blockbuster, Pump Fiction.

— Ray Le Maistre, Entertainment Editor, Light Reading

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