Reliance Offers Email Via SMS

MUMBAI and TORONTO -- Reliance Communications (“RCOM”), India’s largest integrated communication services provider and iseemedia Inc. (TSX-V: IEE), a leading provider of messaging and content handling technology, today announced the launch of a ground-breaking SMS-based email service across Reliance GSM and CDMA wireless network in India, serving more than 92 million subscribers. This Email on SMS service effectively empowers RCOM subscribers to have their mobile phones to behave like smartphones and receive all their desktop email via SMS. The Email-to-SMS technology is provided by Canada’s iseemedia, a leading provider of low cost wireless email services to operators in the country.

In India where mobile phones have become an important part of everyone’s livelihood the country is adding more mobile phone subscribes each month than any other. According to Informa Telecom & Media; India had 125 million new mobile phone subscribers for the year ending March 2009.

Text-based information services have become particularly popular in agriculture, healthcare and other sectors in India. The challenge for operators has been to deliver more sophisticated services using existing handsets that don’t have access to the Internet. iseemedia’s technology meets that challenge with the possibility to deliver next generation messaging without the cost of having to replace handsets.

Mr. Krishna Durbha, Head – VAS, Reliance Communications said, “iseemedia provides the ideal platform to deliver our next generation service to drive more email usage among our existing subscribers.” We believe our push email service can deliver substantial revenue upside over the years to RCOM.”

Reliance Communications Ltd.