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Rebuilding Analog TV

Jeff Baumgartner
8/28/2008
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Here's a riddle for you. If you're a cable operator and you intend to continue offering some broadcast channels in analog form after the February 2009 digital TV transition, how will you do so if the source signals are available only in digital form?

The answer: Recreate the analog signal.

That answer, which will apply to many (but not all) cable operators, has spawned a new class of converter/receiver products that downconvert incoming digital ATSC (Advanced Television Systems Committee) signals to analog NTSC (National Television System Committee) signals.

After the conversion

The expected demand for this equipment as the transition rapidly approaches has attracted a handful of vendors with such products already available or presently on their respective roadmaps -- including Tandberg Television , Scopus Video Networks (Nasdaq: SCOP), Ktech Telecommunications Inc., and Sencore Inc. . Cisco Systems Inc. (Nasdaq: CSCO) is also in the mix as a Sencore reseller.

Scopus, which makes a receiver called the IRP-3910, has signed on TVC Communications LLC and Mega Hertz as resellers. [Ed note: Any more of you out there? If so, please drop me a line posthaste.]



Short of going all-digital and providing all subscribers with the necessary gear (i.e., digital set-tops or simple digital-to-analog converters) to ensure that video signals are viewable on legacy analog TV sets, most mid- and large-sized operators are on the hook to deliver "must carry" broadcast channels in both analog and digital format for at least three years following the transition, which is a mere 174 days away. (See FCC OKs Dual TV Carriage Rules.)

But the number of systems expected to be all-digital by February 2009 will be relatively small. So that means scores of operators, save for some smaller ones that are exempt following a recently adopted Federal Communications Commission (FCC) order, will have to be ready to adhere to the dual must-carry mandate. Still, smaller cable systems that opt to use the exemption will still have to deliver analog signals after the transition, so, bottom line, this means they too will need to be able to respawn some digital TV signals in analog form.

By now, most cable operators have done (or should have done) their due diligence and learned what local full-power broadcasters intend to do after the transition. Though some may continue to give cable operators access to an analog feed over fiber lines for some time, others won't, so many MSOs are already doing tests and preparing to handle (and downconvert) those incoming, over-the-air digital TV signals.

"In general, the orders [for converter/receivers] are beginning to come in much more quickly," says Lisa Hobbs, Tandberg Television's VP of business development for satellite and broadcast, noting that cable operators are "well beyond" the RFI and RFP stage for such equipment. "We are in the process of getting purchase orders and we, in fact, have POs in the house. The operators we're talking to want the majority of installations done by Thanksgiving." For its part, Tandberg makes a receiver called the RX8320, and shipments began the last week of July.

"They [the operators] want a few months of stability testing," says Gal Garniek, associate VP of marketing for Scopus, adding that many operators expected to finalize their project plans by mid-August, with rollouts immediately following. "There is a true time crunch here," he says.

"The evening of February 17 will be exciting for some folks. No matter how well you prepare, there are still 600 TV stations that have to switch frequencies at midnight," Hobbs says.

One city, Wilmington, N.C., will make the transition early (on Sept. 8), and serve as the nation's DTV transition lab rat. (See Wilmington Preps for DTV.) Tandberg won't confirm it, but people familiar with the transition say the vendor's RX8320 platform is already active in that market, which is served by cable incumbents Time Warner Cable Inc. (NYSE: TWC) and Charter Communications Inc. .

Avoiding the dreaded 'postage stamp'
While downconverting an incoming digital signal and spitting out an analog version sounds simple enough, there's a bit more to it. There are plenty of moving parts to consider when this conversion takes place to ensure that what ends up on the TV screen looks and sounds like it should. For example, the device needs to know what aspect ratio (i.e. letterbox, pillarbox, etc.) the source content should be converted to so that the video's proper "area of interest" is maintained when it appears on those old analog sets. Without some much-needed control and management of this function, an incoming HD image, for example, could be rendered with a pillarbox and a letterbox and be reduced to a "postage stamp" when it's rendered on a 4:3 analog TV set.

Postage due

But rather than taking chances with a default configuration, these devices can apply the Active Format Description (AFD), which, using a coding system, automatically determines the area of interest and applies to correct aspect ratio to the video signal. Now a standard (SMPTE 2016-3), the AFD value is typically defined during production. [Ed note: For a more exhaustive explanation of the technical role these converter/receivers play, please refer to this Tandberg whitepaper (PDF).]

Codes for a DTV world

Recreating analog isn't free
The number of receivers required by cable operators will vary, as sizable markets such as Los Angeles typically have many more must-carry networks to contend with than the average. According to Tandberg's estimates, the average cable systems will need enough gear to handle about seven channels. Each Tandberg device can handle one broadcast channel; Scopus says it can downconvert four channels per one rack-unit device. Vendors aren't disclosing specific pricing, but ballpark figures place costs at $2,000 to $3,000 per channel, so most systems will need to squirrel away $14,000 to $21,000 just for this component of the transition. But the expected demand and volume should fall in cable's financial favor.

"We believe... there will be a price crunch [that falls below that price range]," Garniek says. "And we're ready to accommodate that."

But will operators end up with useless boat anchors on their hands if they buy all of this year and then the dual must-carry requirement sunsets three years later? Perhaps not. Vendors such as Scopus have added features, including graphics generators, that could prolong the useful life of these devices.

— Jeff Baumgartner, Site Editor, Cable Digital News

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nodak
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nodak,
User Rank: Light Beer
12/5/2012 | 3:33:24 PM
re: Rebuilding Analog TV
Thanks Jeff
OldPOTS
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OldPOTS,
User Rank: Light Beer
12/5/2012 | 3:33:34 PM
re: Rebuilding Analog TV
tera in my neighborhood we have received numerous calls from TWC saying that we must switch to Digital.

A few years ago I personally got one of these calls, when they were legally under the PUC analog agreements, telling me that I had to switch. I told the caller I was in the business and knew that I didn't have to. The supervisor called me back blasting me for being rude to her employee for telling her to back off and she was wrong! Others have received similar calls.

They also have been taking away important features and channels from analog, trying to coax viewers to switch, as suggested in their adds.

Today they have the legal right to drop those analog customers, if they dare. I'm lucky as I have FIOS as an alternative option now.

I do believe the DTA may be a compromise solution, but it doesn't address the pixilation caused by heavy compression and the fast channel switching that interferes with sports viewing. Sports viewing only ranks below porno for value add. Take away our sports and it is only a competitor next.

OP
Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Sabre
12/5/2012 | 3:33:35 PM
re: Rebuilding Analog TV
nodak--
Our sources indicate that Comcast is shooting for pricing of $35 per unit on the DTAs...Comcast has already selected three DTA vendors: Moto, Pace, and Thomson. Cisco is making a DTA , too, but no deployment commitment has been made (or at least announced), though it would follow that the operator will work with Cisco extensively once it decides to expand the DTA project beyond its Motorola-based digital markets. Here's a rundown of our recent Comcast DTA coverage:

- Broadcom chips power Comcast's DTAs: http://www.lightreading.com/do...

- shot of the Pace DTA: http://www.lightreading.com/bl...

- Comcast picks Thomson DTA: http://www.lightreading.com/do...

- The DTAs we saw at the Cable Show: http://www.lightreading.com/do...

- Comcast confirms DTA project: http://www.lightreading.com/do...
nodak
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nodak,
User Rank: Light Beer
12/5/2012 | 3:33:36 PM
re: Rebuilding Analog TV
The recovery of bandwidth is why Comcast has the holy grail of DTA device at <$50 (I forget exact number) so they can go to all digital and hand out the DTA for free and recoup the cost of the DTAs with new services offered over the recovered bandwidth.

It has been a while since I have heard anything about this effort. It sounded like Comcast had a least one vendor near the price point and was going to start testing. Anyone heard anything more about it?
opticalwatcher
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opticalwatcher,
User Rank: Light Beer
12/5/2012 | 3:33:38 PM
re: Rebuilding Analog TV
Maybe the FCC could offer the cable companies another option for the local channels besides analog-must-carry:

coax cable->ATSC signal->converter box->analog television

The ATSC signals should take up less bandwidth per channel than the analog NTSC signals (especially if it is only 480i), and the customers wouldn't be stranded with their analog boxes--they could get the same converter box that their over-the air friends use.

But since they really want to go all 'cable' digital (which is more compressed than ATSC) I'll bet this wouldn't fly.
opticalwatcher
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opticalwatcher,
User Rank: Light Beer
12/5/2012 | 3:33:39 PM
re: Rebuilding Analog TV
OP you are talking more about how the cable companies sell their package of channels to you. If they switch technologies, then this gives them a chance to sell you a new package, whether you like it or not.

From the hardware point of view I see it like this:

Over the Air (OTA) transition to digital:
1. OTA-> NTSC analog signal->analog television
After transition:
2. OTA->ATSC digital signal->converter box->NTSC analog signal-> analog television
or
3. OTA->ATSC signal->digital television

For Cable:
1. Cable coax->NTSC analog signal->analog television
After transition:
2. Cable coax->Cable digital signal->set top box->any television
or
3. Cable coax->cable digital signal->television with built in tru2way

As you said, with tru2way you don't have to buy a set top box, but you still need to change your package of channels from the cable company.

OldPOTS
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OldPOTS,
User Rank: Light Beer
12/5/2012 | 3:33:39 PM
re: Rebuilding Analog TV
I read his response as I (Cable) want to ofer new services so I am going to dump the Analog customers. As I posted before they need to look at how many customers are taking Basic and/or Extended and want to change. Especially do they want that 100 Gig or all their channels converted to compressed HD?

Are they only going to service the high end Sub????

OP

PS Since there is not a good PIP or quick 'Switch Back' like there in analog for sports I will resist. I don't understand that thru2way will fix that.
opticalwatcher
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opticalwatcher,
User Rank: Light Beer
12/5/2012 | 3:33:39 PM
re: Rebuilding Analog TV
I think I get it now. If my understanding is correct, cable customers who aren't getting any advanced or digital channels can connect their televisions directly to the cable coax and receive television.

When cable goes 'digital' the customer needs a cable set-top box, no matter what type of television they have (until tru2way gets implemented).

So I'm guessing the government is requiring analog 'must carry because there's no cheap $40, government reimbursed box for all the customers to be able to easily upgrade and continue receiving television.
Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Sabre
12/5/2012 | 3:33:43 PM
re: Rebuilding Analog TV
Also, this NCTA blog post does a great job explaning the big differences (and some similarities, too) between the broadcast digital TV transition and the cable industry's efforts to go all (or mostly) digital:

http://www.cabletechtalk.com/t...

Jeff Baumgartner
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Jeff Baumgartner,
User Rank: Light Sabre
12/5/2012 | 3:33:43 PM
re: Rebuilding Analog TV
Broadcasters can elect must carry status, which gives them the right to get carried on cable systems but the broadcaster can't also demand compensation from the cable operator in return for that carriage. Otherwise, my understanding is tht they have to work out a retransmission deal with the cable operator. To ensure that cable subs who currently subscribe to analog cable services can continue to get these services, cable operators have to deliver must carry broadcast signals in analog and digital form following the transition...for at least a period of three years, anyway. As for those certificates, they're only good toward over-the-air digital-to-analog converters, but at least one operator, Mediacom, has indicated it would honor those coupons at face value in certain situations: http://www.lightreading.com/do...
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