If more proof were needed that 3G really stands for girls, gambling, and games [ed. note: in Texas its gurls, grits, and guns], here comes the latest mobile endeavor from Playboy Enterprises Inc. (NYSE: PLA).

The adult entertainment firm has tapped Legend Mobile Inc. to produce and market "content cards" for mobile Java and Palm-based devices. Basically, the firms could produce content for many of the new color smartphones and PDAs coming on the market.

The first of the Playboy titles, which will contain a series of images, games, and editorial material from Playboy magazine and Playboy.com, is expected to hit retailers in September for $19.95. It is not yet clear which of the mobile storage formats (Secure Digital, Memory Stick, Multimedia Card) will be supported.

As Unstrung has said before, this is just part of the tide of filth and depravity coming soon to a mobile phone near you (see The Nokia 7650 Imaging Phone). However, at least this time it'll be in color and won't smack of the sheer desperation that green-screen WAP porn does! (It's out there, believe us; and no, we're not providing a link -- you really will go blind!).

— Dan Jones, Senior Editor, Unstrung
http://www.unstrung.com