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Playboy, Acme Mobile Team

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LOS ANGELES -- Playboy Enterprises today announced an agreement with Singapore-based Acme Mobile Pte Ltd, to distribute Playboy’s mobile content to over 220 million mobile subscribers across Southeast Asia.

Acme will be distributing Playboy-branded games, images, video clips, voice clips, ring tones and text services, via Acme’s “Amob.com” branded portals and direct operator distribution channels, across 18 carriers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.

“Playboy has very strong brand recognition in Southeast Asia,” said Paul Meyers, Acme Mobile’s Founder and CEO. “We’ve worked closely with the Playboy team to create a regionally-appropriate mobile offering that features the fun and sexiness of the classic Playboy lifestyle, while keeping in mind the traditional values of the region.” Meyers added, “With our direct distribution, Acme can ensure our content is appropriately positioned and marketed from carrier decks while Acme’s ‘Amob.com’ network allows distribution directly to consumers in areas where carriers can’t.”

Acme Mobile Pte Ltd.

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