Ovum: ASP Market Ripening

For immediate release, 27 September, 2001: Ovum, the analyst and consultingcompany, says that although currently beset by the dot.com crash, ASPs aregarnering an increasing number of success stories among customers, who arerealising the benefits of using application software as a network service.Some of these benefits, such as the ability to reduce the capital investmentrequired to implement a new system, become especially attractive as economicconditions get tough.This will help to fuel solid, sustainable growth in the ASP market. Ovumexpects revenues from ASP solution rental to be worth $49 billion by 2006.Network operators are particularly well positioned to take advantage of theopportunities in the ASP market. They can gain ASP revenue in up to fourseparate and distinct ways: