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Twitter will stream Thursday Night Football for free during the 2016 NFL Regular Season.
April 6, 2016
CULVER CITY, Calif. -- The National Football League (NFL) announced today that it has selected Twitter (NYSE:TWTR) as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season. Twitter will stream the 10 Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network, securing the league's "Tri-Cast" distribution model of broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter).
Partners since 2013 through the Twitter Amplify program, the NFL and Twitter will provide free, live streaming video of Thursday Night Football without authentication to the over 800 Million registered and non-registered users worldwide on the Twitter platform on mobile phones, tablets, PCs and connected TVs.
In addition to live streaming video of NFL action, the partnership includes in-game highlights from TNF as well as pre-game Periscope broadcasts from players and teams, giving fans an immersive experience before, during and after games.
With this partnership, the NFL has again extended its digital presence, making the most valuable content in sports and entertainment available across multiple digital platforms free for all users.
Last season, the NFL broke new digital ground in a partnership with Yahoo! to deliver a free, global live stream of a regular season NFL game, the first time users could access the NFL's premium content worldwide, without authentication.
When the Buffalo Bills faced off against the Jacksonville Jaguars from London’s Wembley Stadium on October 25, 2015, football fans streamed over 480 million minutes of the game, with 33% of streams coming in internationally, across 185 countries worldwide.
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