Google Considering HTC Buyout – Report

Google is reportedly said to be considering buying -- or investing in -- Taiwanese Android smartphone maker HTC, as part of the tech giant's renewed push into mobile software and hardware integration.

Taiwanese paper the Commercial Times says that Google (Nasdaq: GOOG) is in the final stages of negotiation to buy or make a strategic investment in High Tech Computer Corp. (HTC) (Taiwan: 2498). The smartphone maker has fallen from a high of a 10.7% share of the US smartphone market in 2011 to just over 2% at the beginning of this year, according to comScore Inc.

And Google, of course, has tried to buy its way into the smartphone market before without much success. In 2011, Google bought Motorola Mobility LLC for $12.5 billion, then sold it for $2.9 billion to Lenovo Group Ltd. (Hong Kong: 992) three years later.

HTC, however, did manufacture the well-regarded Google-branded Pixel phone in 2016, with a new version expected soon. At the time, company executives stressed a new focus on smartphone hardware, as it attempted to bring digital assistants and virtual reality to its mobile platforms. (See Google's New Dream: Pixel, VR & an AI Assistant With Smarts.)

— Dan Jones, Mobile Editor, Light Reading

kq4ym 9/18/2017 | 7:58:59 AM
Re: HTC Buyout Maybe Google was able to pick up the company at bargain terms since their market share had dropped so drastically. I wonder if Google has some novel product coming out in the next few years that would lead them to getting a new manufacturing deal to squeeze a bit more profit out?
KBode 9/15/2017 | 4:22:06 PM
Re: HTC Buyout interesting, thanks.

How much larger is HTC's manufacuring capacity compared to Motrola's?
Duh! 9/15/2017 | 11:04:33 AM
Re: HTC Buyout The Motorola deal was really for essential patents. Google needed those for trading cards. The phones that came with the deal were nothing special. Too many rounds of layoffs and reorgs had long since crippled innovation and core technology development. Sic transit gloria mundi.
KBode 9/14/2017 | 5:59:38 PM
Re: HTC Buyout Can someone explain to me why the Motorola deal face planted but this would be a good idea? What does HTC provide that Motorola couldn't have? Perhaps the VR assets would also be seen as a nice perk?
DanJones 9/8/2017 | 1:29:59 PM
Re: HTC Buyout Yep!!!
Gabriel Brown 9/8/2017 | 10:16:41 AM
HTC Buyout Huh. Remember when HTC was Microsoft's go-to manufacturer (and great hope) for smartphones?
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