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Device operating systems

Microsoft WP7 Shipments Start Slow

Microsoft Corp. (Nasdaq: MSFT) outlined the progress of its mobile ambitions Thursday, as the company announced it has shipped only 2 million total Windows Phone 7 (WP7)-based devices since it launched the operating system six weeks ago.

The company announced 1.5 million WP7 devices shipped just one month ago, implying that only 500,000 were shipped (not necessarily sold to consumers) in December, the typically busy holiday-buying season. For comparison's sake, Google says there are 300,000 Android devices activated daily.

"We said all along that our first priority was to make a phone that people loved and to that end, we are pleased with the initial response," said CFO Peter Klein. According to Microsoft, 93 percent of customers are satisfied or very satisfied with WP7. "While we are encouraged by the early progress, we realize we have a lot of work ahead of us," Klein added.(See Microsoft Sells 1.5M WP7 Phones and OS Watch: Google Sees Dollar Signs in Mobile.)

That work includes delivering on updates Microsoft has promised for the OS for basic capabilities like cut and paste, and support for CDMA. So far, WP7 users are still waiting. (See CES 2011: Microsoft... That's It? and OS Watch: Samsung, King of Androids.) Klein also repeated stats that the OS is on nine devices in 30 countries and with 60 operators. Developers are adding WP7 apps to the marketplace at a rate of over 100 per day, and Microsoft boasts 24,000 developers building for its growing platform.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

sarahthomas1011 12/5/2012 | 5:14:20 PM
re: Microsoft WP7 Shipments Start Slow

Thanks, Stela. WP7 was such an overhaul to its previous OSs, but it's interesting to know that some people maybe don't trust that. Also, at least for now, it seems like WP7 devices may be priced too high to attract users who've never had a smart phone before.

stelabokun 12/5/2012 | 5:14:20 PM
re: Microsoft WP7 Shipments Start Slow

From talking to market players in Europe, I heard that, the reason why Windows Phone 7 is not in high demand in Western Europe, is poor user experience associated with the 6.5 version. Also, one vendor from Italy told me “those that have never had a smartphone before, don’t see anything wrong with Windows Phone 7 devices, while those that have used a device with a different OS in the past, find Windows Phone 7 difficult to handle.” Some Eastern European vendors mention the lack of local language as a main barrier to increasing demand.

stelabokun 12/5/2012 | 5:14:19 PM
re: Microsoft WP7 Shipments Start Slow

Absolutely, the price is the biggest killer…and the price is such because it’s very expensive for manufacturers to produce a Windows phone in the first place (the device specifications are too demanding)…I have heard it’s very difficult to make a Windows phone for less than 400 Eur.

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