June 3, 2013
The carrier has been stepping up its presence in the enterprise of late, playing up its "uncarrier"-like value and creating a robust offering through partnerships. The latest has it introducing MDM vendor SOTI's fully managed, cloud-based platform into its enterprise portfolio. (See T-Mobile Takes 'Uncarrier' Attitude to Work.)
All the major carriers are putting a lot of emphasis on enterprise wins. Most, including AT&T, Verizon Wireless and Sprint, offer a mix of on-premise or cloud-based options, branded and through partners.
T-Mobile says it's going the cloud route to appeal to businesses that want to cut costs and complexity, including those without IT departments to support them. It also works with MobileIron on MDM, as does AT&T and Verizon.
The carrier's goal is to have an option for enterprises whether they want to implement mobile device and app management policies through their IT department, hosted on premise or entirely hosted and managed by the carrier, Marc Rohleder, T-Mobile director of solutions sales engineering, told Light Reading in a CTIA interview.
"Everyone wants to talk about MDM, but for us it's about mobility platforms and having foundations that services can be scaled on," he said. "Businesses oftentimes do not want to be in the day-to-day management of services as they can be a resource drain. That's where we go in and access the landscape and where they want to be and aligning it with the right solutions."
— Sarah Reedy, Senior Editor,Light Reading
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