Mahindra Comviva Builds Mobile Music Offering

CAPE TOWN -- Mahindra Comviva (http://www.mahindracomviva.com), the global leader in providing mobile solutions beyond VAS, is rapidly expanding its mobile music offerings in Africa. Over the last 12 months the company has become one of the largest music aggregators in the African continent, having collaborated with over 70 partners including local and international content providers/copyright bodies/local artists and production houses in the region. Currently Mahindra Comviva owns music rights for 35,000 music assets spanning multiple popular genres including Hip Hop, Pop, Inspirational, Rumba, Hip Life, Football Chants, Gospel, Jazz, Rock, Reggae and Retro in 30 plus languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.To help operators retain a dominant position in the marketplace and counter the threat from over the top players, Mahindra Comviva has also added innovative offerings to its popular infotainment suite “Hi Life” and “MyTV”, adding a wide range of digital apps – TV channels, news, health, recipes, astrology, delivered over multiple channels – video, voice and text, to subscribers over multiple channels including OBD, IVR, USSD, SMS, Star to Copy, Facebook, Customer Care and Web. Customers, for instance, can download the transcript whilst viewing a video of their favorite recipe. Likewise, customers can buy their favorite music as a downloadable video or a ring back tone from the same storefront. Comviva Technologies Ltd.