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2024 Trends Driving Top Service Providers to Deliver Personalized Services That Win New Subscribers

Will broadband price erosion continue to threaten service providers in 2024? How will broadband service providers (BSPs) adapt in order to beat giant competitors, retain subscribers and grow their revenue?

Alan Breznick

February 8, 2024

1 Hr View

Date: Feb 8, 2024

Duration: 1 Hr

Analysts predict that the rise of AI will drive consumer demand for personalized internet experiences.1 Consequently, subscribers will increasingly choose service providers that offer a Wi-Fi experience tailored to their needs.

Calix partners with more than 1,000 BSPs to deliver innovative offerings and differentiated, personalized services with quality of experience at the core. Join experts from Calix and Omdia on February 8th at 1pm EST to learn:

  • 2024 top trends that showcase the key differentiators for service offerings that help you break away from the competition

  • Business models that allow you to align with subscriber wants and needs, move beyond speed-based service, grow revenue and enhance subscriber satisfaction

  • Quality of experience (QoE) measurements that you will put at the forefront of subscriber acquisition and retention strategies.


Alan BreznickCable/Video Practice Leader, Light Reading
Alan covers the cable, fiber, broadband, and IP video markets for Heavy Reading. In particular, he tracks new cable, broadband, and video technologies and standards, such as DOCSIS 4.0, FTTP, DAA, XGS-PON, 10G EPON, streaming video, network virtualization, business services, Wi-Fi 6, and ATSC 3.0.

With a strong background in both business journalism and technology research, Alan has covered the cable, telecom, broadband, media, and consumer electronics markets as an editor and analyst for more than 30 years, including the past 17 years for Light and Heavy Reading. A New York City native, Alan is now based in Ontario, Canada.

Anne GuentherDirector of Product Marketing, Service Cloud Anne has over 15 years’ experience in the telecommunications, unified communications & collaboration, and SaaS industries and currently serves as Product Marketing Director for Service Cloud at Calix. She holds a BA from the University of Texas in Austin, TX, and an MBA cum laude from Regis University in Denver, CO. Anne currently lives in Louisville, CO, with her husband, son, and dog enjoying the great outdoors and arts community.
Megan Powell, RVP, GTM Engagement Success
Megan Powell is the Director of Product Marketing for the SmartHome Managed Services at Calix. Prior to joining Calix, Megan has worked in the cybersecurity and telecom industries with IBM and AT&T Mobility. 

Alzbeta Fellenbaum, Principal Analyst & Research Manager, Omdia

About the Author(s)

Alan Breznick

Cable/Video Practice Leader, Light Reading

Alan Breznick is a business editor and research analyst who has tracked the cable, broadband and video markets like an over-bred bloodhound for more than 20 years.

As a senior analyst at Light Reading's research arm, Heavy Reading, for six years, Alan authored numerous reports, columns, white papers and case studies, moderated dozens of webinars, and organized and hosted more than 15 -- count 'em --regional conferences on cable, broadband and IPTV technology topics. And all this while maintaining a summer job as an ostrich wrangler.

Before that, he was the founding editor of Light Reading Cable, transforming a monthly newsletter into a daily website. Prior to joining Light Reading, Alan was a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence.

He is based in the Toronto area, though is New York born and bred. Just ask, and he will take you on a power-walking tour of Manhattan, pointing out the tourist hotspots and the places that make up his personal timeline: The bench where he smoked his first pipe; the alley where he won his first fist fight. That kind of thing.

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