Jordan Telecom Goes Orange

AMMAN, Jordan -- Didier Lombard, Chairman and CEO of the France Telecom group, was in Amman from September 3 to 5 to celebrate the transition of all of Jordan Telecom Group's fixed, mobile and internet offers to the single Orange brand. During his visit, he met local authorities and members of the Government, and reaffirmed France Telecom's strong involvement in Jordan, where the group has invested more than EUR350 million since 2000. Didier Lombard also announced the creation of a Technocentre department in Amman. During a joint press conference, Didier Lombard and Dr. Shabib Ammari, Chairman of the Jordan Telecom Group, presented the outlook for and ambitions of the Orange brand in Jordan and in the Middle East region.

A single brand for simple and convergent services

As in most of the countries where the France Telecom group is present, Jordan has chosen to use the Orange brand, one of the world's leading brands (encompassing 108 million customers worldwide), which was created in 1994. Didier Lombard said, "This development marks an important stage in the group's development in Jordan and will enable us to offer the people of Jordan simple and convergent services that are designed to facilitate their daily lives". Dr. Shabib Ammari, Chairman of the Jordan Telecom Group, told journalists: "We are delighted to be joining the Orange family. I am convinced this new page in the history of Jordan Telecom Group will enable us to further strengthen our position thanks to the extraordinary potential of the Orange brand and the expertise of our strategic partner France Telecom."

Jordan Telecom