Plume CTO on why Amazon has the inside track on IoT brand loyalty

Plume's Bill McFarland on how home network data shows how IoT brands perform and why IoT support and management is a critical to broadband service strategies.

Jeff Baumgartner, Senior Editor

July 18, 2022

Plume's Bill McFarland on how home network data shows how IoT brands perform and why IoT support and management is a critical to broadband service strategies.

About the Author

Jeff Baumgartner

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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