IoT Verticals Offers Vast Opportunities for Vendors, Heavy Reading Reports

NEW YORK -- As the Internet of Things (IoT) market expands, vendors will find the biggest revenue in the vertical opportunities presented, and the vendors that take advantage of these opportunities will find themselves ahead of the pack, according to the latest report from Heavy Reading Service Provider IT Insider (www.heavyreading.com/servsoftware), a subscription research service from Heavy Reading (www.heavyreading.com).

Vendors Find Strongest IoT Growth with Vertical Focus examines the vertical markets for IoT, analyzing how vendors are defining the market and how they expect verticals to shape up for IoT. Additionally, it examines the strongest drivers in the market, as well as the greatest challenges the market faces. The report includes a comparative analysis of IoT solutions available and details trends that are likely to occur in the industry over the next 18-24 months.

For a complete list of companies covered in this report, please click here.

"According to some estimates, there will be more than 50 billion devices connected to the Internet by 2020," says Denise Culver, contributing analyst with Heavy Reading Insider and author of the report. "Two thirds (66 percent) of these devices are expected to be 'things' – sensors or other types of intelligent devices that control, analyze and monitor various and sundry things on the Internet. In many ways, this accounts for the emergence of the IoT."

It is extremely important that vendors recognize and take advantage of the vertical opportunity that arises from IoT, Culver says. "The first natural instinct will be for vendors to jump on the opportunity for obvious horizontal-focused opportunities; however, those will quickly become saturated," she continues. "The true winners in IoT will be those vendors that are willing to spend the time, money and creative investment into developing vertical opportunities."

Key findings of Vendors Find Strongest IoT Growth with Vertical Focus include the following: