Orange Deploys Chordiant

Leading global telecommunications firm begins rollout of Chordiant real-time customer experience management solution in UK and Romania

April 24, 2008

1 Min Read

CUPERTINO, Calif. -- Chordiant Software, Inc. (Nasdaq:CHRD - News), the leading provider of Customer Experience (Cx™) software and services, and Orange, one of the world’s leading telecommunications operators and a key brand of the France Telecom Group, today announced Orange has selected Chordiant Decision Management and Chordiant Recommendation Advisor to improve customer retention and increase revenues by delivering unique experiences to millions of customers worldwide. The Chordiant real-time customer experience management solution is France Telecom’s preferred solution for Centralized Decisioning and will be used to service all channels, from contact centers and retail stores, to web and mobile channels. The solution is currently being rolled out to customer service teams in the United Kingdom and Romania.

Chordiant’s offerings are designed to meet the growing challenges of high-volume customer service operations, such as insurance/healthcare, telecommunications and financial services, where delivering tailored and profitable customer interactions is critical. Such businesses service hundreds of thousands of customer accounts, offering multiple product lines from numerous business units.

“Customer retention is a business imperative for providers to stay on top in our industry,” said Annette Mitchell, Orange Director of Customer Experience Marketing. “Of course, the real trick is in keeping customers happy and loyal while ensuring the relationship is profitable. Chordiant enables us to do this by making sure that every customer interaction is highly individualized, taking into account the customer’s value to the company, their likely behaviors, needs and interests. The system looks at every piece of information we have on the customer, including any current interactions or conversations, and enables us to make decisions in real-time that are good for the business, while meeting the customer’s needs.”

Chordiant Software Inc.

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