BroadSoft Gets Salesforce
By introducing a computer telephony integration (CTI) connector for the BroadWorks platform, Salesforce users can now fully integrate with the BroadWorks-based phone system. This enables enterprises to use their carrier-grade VoIP calling features—such as call control, call hold and call transfer—in conjunction with the customer relationship management features in salesforce.com. Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within salesforce.com to track interactions with customers. The integration also automatically opens a caller’s salesforce.com contact record when the user receives an incoming call.
Telecom service providers can now offer the BroadSoft-salesforce.com integration as a value-added service. The BroadSoft-salesforce.com solution is now available for service providers on a free trial basis.
“BroadSoft and salesforce.com bring two market leaders in their respected categories—hosted VoIP and on-demand CRM applications—into the spotlight with an integration that has broad, practical appeal for many users,” said Laurie McCabe, vice president of SMB Insights and Solutions for AMI-Partners. “SMBs and large enterprises that want a more unified and streamlined way to integrate contact management with VoIP should find this offering compelling.”