BT Goes to Benelux

LONDON -- BT Benelux today announced the availability of the Connected Retailer Store Solution. The offering reflects the increasing demand from retailers in The Netherlands, Belgium and Luxemburg to invest in flexible, integrated IT systems that will help improve efficiency both in-store and across the retail enterprise.

Powered by a Microsoft RAD Award-winning point-of-sale (POS) and built on Microsoft .NET technology, Connected Retailer Store is a comprehensive solution that encompasses all in-store processes, from tills through to the back office, including integration with head office systems. The new solution improves stock replenishment processes, reduces queuing time and is deployable to multiple machines, including portable devices and kiosks. BT’s Electronic point-of-sale solution is easy to configure on multiple devices, meaning a significant set up and maintenance saving.

Store Inventory Tracking allows sales associates to locate inventory of a specific item across the enterprise, improving stock availability. The solution also opens up additional sales opportunities by making it possible to recognise a customer in the store, even if they have previously dealt with the retailer only through other channels.

Michel De Coster, CEO of BT Benelux, said: “As retailers across Europe seek out ways to gain competitive advantage through investment in technology, we believe that our solutions can truly enable them to focus on serving their customers; increasing sales and customer satisfaction at the same time.”

BT Group plc (NYSE: BT; London: BTA)