& cplSiteName &

Google & Amazon Heat Up Machine Learning Rivalry

Mitch Wagner
12/5/2017
50%
50%

Google and Amazon are stepping up their competition on machine learning, with both companies introducing new video and natural language recognition tools to help customers make sense of piles of undifferentiated moving images and words.

Google (Nasdaq: GOOG) plans on Tuesday to launch general availability of its Cloud Video Intelligence machine learning API to analyze video content, including providing video transcription. And it's adding Content Classification to its Cloud Natural Language platform, to automatically classify content into more than 700 categories

For Cloud Video Intelligence, Google is adding deeper video analysis tools, including shot change detection, content moderation, and detection of 20,000 labels, to identify 180 different types of fruits, including kiwis and jujubes; 229 models of airplanes; 667 car models; and more than 200 types of buildings, including supermarkets and convention centers, according to a post scheduled to go live Tuesday morning by Wei Hua, Google engineering manager for cloud AI Video Solutions, on the Google Cloud Big Data and Machine Learning Blog.

A Google demo shows how a user can search a large library of videos for the keyword "baseball" -- like running a Google search on the web -- and find only videos pertaining to that sport. The result shows which videos have baseball, and when in each video baseball appears.

Cloud Video Intelligence can now automatically transcribe video audio into text. The feature is in private beta in English only, but will expand to new languages.

Hua outlines several customer use cases for the video service. Incentro, which provides IT solutions on Google Cloud Platform for media and publishing customers, uses machine learning to help its customers store and find digital media assets. Cloud Video Intelligence lists details in videos and labels and timestamps where the details can be found. Previous solutions were manual, time-consuming and less complete and accurate than the automated tool, Google says.

Robotix Media uses the Google video tool to optimize social marketing campaigns, analyzing video ad performance.

Google's Content Classification sorts documents and content into more than 700 different categories, including Arts & entertainment, Hobbies & Leisure, Law & Government, News and Health. Hearst Newspapers is using the system to classify more than 3,000 articles daily.

Amazon debuts video, natural language tools
At last week's AWS re:Invent conference, Amazon Web Services Inc. introduced its own machine learning improvements. Amazon Rekognition Video is a follow-up to AWS's Amazon Rekognition service introduced last year, which searches, analyzes and organizes millions of still images. Rekognition Video provides real-time video analytics, detecting objects and scenes, such as a package arriving, or inappropriate video content, celebrity video and person tracking. Using technology called Skeleton Monitoring, Rekognition Video can track people even when they are outside the frame, AWS CEO Andy Jassy said.

Amazon introduced Video Kinesis Video Streams to get video from cameras, phones, satellites, radar and other diverse devices where video lives, into the cloud, Jassy said.

Amazon Transcribe provides long-form speech recognition on a WAV or MP3 audio file, with applications such as call logs, video subtitling, capturing presentations and meetings. The service will be initially available in English and Spanish, with other languages to come. Unlike other automated transcription services, Amazon Transcribe adds punctuation and formatting, rather than producing an undifferentiated stream of text. Amazon Transcribe timestamps every word to align subtitles to video. It supports lower-quality audio, such as phone calls.

In coming months, the transcription service will be able to distinguish between multiple speakers, and users will be able to add custom vocabulary libraries.

The new Amazon Translate service automatically translates text into different languages for realtime translation and batch analytics, with automatic language recognition -- the service will recognize what language a person is speaking.

And the new Amazon Comprehend is a fully managed natural language processing service, which can understand documents such as social networking posts and articles stored in a data lake in AWS's S3 storage service. Hotels.com, an Expedia business unit, is using the AWS service to classify reviews and comments to find out what people like and what they don't like, Jassy said. The service will classify documents to sort them into topics and categories such as sports, politics and business. A healthcare provider can organize documents based on symptoms, Jassy said.

Related posts:

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Follow me on Facebook Editor, Enterprise Cloud News

(9)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
guloz
50%
50%
guloz,
User Rank: Light Beer
5/28/2018 | 6:11:31 AM
edu
Google is the main server who is handling all the program of the internet world and amazon is also constrained to get services by Google. Amazon will be crippling on internet if dissertation best essay writing will not for sale on the internet.
More Blogs from Wagner’s Ring
IBM and Cisco are working with Europe's largest port to reduce fuel consumption and other costs and improve safety.
In which we receive an alarming email from Oracle.
SD-WAN is about more than saving money – it also provides application delivery, insights and reliability. Find out more in this podcast sponsored by Citrix.
Platform is designed to enable enterprises to build big data analytics apps that move easily between public and private clouds.
Buying Evident.io extends Palo Alto's portfolio with API-based security capabilities and compliance automation.
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 6, 2018, London, United Kingdom
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Adtran Will Be a 5G Winner, Says Analyst
Iain Morris, News Editor, 7/19/2018
Trump Trashes EU's $5B Google Fine
Dan Jones, Mobile Editor, 7/19/2018
Get Off My Wireline Lawn!
Carol Wilson, Editor-at-large, 7/17/2018
Eurobites: EU Socks Google With $5B Monster-Fine for Android Control-Freakery
Paul Rainford, Assistant Editor, Europe, 7/18/2018
Netflix Is Growing, but Don't Ask by How Much
Phil Harvey, US News Editor, 7/16/2018
Upcoming Webinars
Webinar Archive
Animals with Phones
Casual Tuesday Takes On New Meaning Click Here
When you forget your pants.
Latest Comment
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed