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SlideshowLand Rover Jaguar: 'Driven by IT'

Jaguar's Simon Bolton
Jaguar's Simon Bolton

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kq4ym 6/19/2017 | 8:06:58 AM
Re: OTA updates for cars... Yes, the security  of updates is surely going to be an issue for car makers and the software folks. Just how to keep their brand out of the bad news when there's a breach is going to take some careful design and creativity to figure out just what might go wrong.
mhhfive 6/7/2017 | 7:44:36 PM
Re: OTA updates for cars... > "...software upgrades will be a major part of auto dealers business model of the future."

Hmm. I think we'll have to agree to disagree there. Unless you mean software upgrades like "buy Tesla Autopilot 3.1.1 -- and unlock a new feature that allows you to park your car at home after dropping you off" and not "buy JeepSecurity 1.2 -- and prevent hackers from stealing your car while you're not at home"..... 

I think people expect upgrades that allow them to do more things with the products that they've already purchased... but I'm not so sure how many features can be introduced that it will be a sustainable business model. Unless it's a Car-As-A-Service entirely... 
Phil_Britt 6/7/2017 | 7:37:03 PM
Re: OTA updates for cars... I have to disagree. I think the software upgrades will be a major part of auto dealers business model of the future -- like giving away razors and charging for the blades. Dealers will see the software upgrades as a profit center.
mhhfive 6/7/2017 | 7:26:59 PM
Re: OTA updates for cars... The advent of autonomous vehicles will really disrupt automakers. That's why some of them are already trying to get into the Uber/Lyft market with Maven and other ride apps. 

Perhaps cars won't need many software upgrades in the near future because autonomous cars will just be bare-bones vehicles outside of the boxes/sensors needed to make them autonomous. 
Phil_Britt 6/6/2017 | 7:50:15 PM
Re: OTA updates for cars... There are indeed situations where a Lyft or Uber make more sense than owning a vehicle.
mhhfive 6/6/2017 | 7:43:28 PM
Re: OTA updates for cars... Eventually, cars with mechanical carburetors and other "ancient" tech will be more expensive to maintain and own than just hailing an electric vehicle to pick you up with an app....  

Automakers are looking at quite a few different disruptions on the horizon. Autonomous cars, car sharing and video conferencing are all making car ownership a different proposition. Autonomous cars could make owning a car like owning your own private taxi service if it's paired with a car sharing network -- so instead of it being a money pit as the car ages, an autonomous car could earn money while it's new-ish and just be disposable at the end of its battery life.... 
Phil_Britt 6/6/2017 | 4:16:04 PM
Re: OTA updates for cars... That's still likely 10-15 years away. I mean true beaters -- ones that help the economy by keeping mechanics busy (mine has a dedicated stall for me).

mhhfive 6/6/2017 | 4:01:42 PM
Re: OTA updates for cars... > "Wireless updates will need to be standard for autom manufacturers. They should already be."

Tesla has wireless updates, but I'm not sure why the Jeep hacking recall hasn't spurred more wireless security.... 


I havne't heard of any automakers planning to do secure software updates.... 
mhhfive 6/6/2017 | 3:58:27 PM
Re: OTA updates for cars... > "That will make it difficult for those of us who drive "beaters" (which is why it will be 10-15 years before a driverless car likely to be in my wheelhouse)."

There *was* as driverless solution for "beaters" from Comma AI, but California DMV regulations forced it to become an open source project. So instead of a $1000 driverless box to retrofit your beater someday, you might have a DIY kit to play with.... 


So is that 10-15 years away still.. maybe? 
Mitch Wagner 6/6/2017 | 2:31:59 PM
Re: OTA updates for cars... mhhfive - Absolutely yes. Wireless updates will need to be standard for autom manufacturers. They should already be. 
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