Think Outside the White Box 714429

Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.

Steve Saunders, Founder, Light Reading

March 16, 2015

7 Min Read
Think Outside the White Box

So I was chatting to John Chambers the other day, as you do [Ed. note: Or don't? It actually took Steve 15 years to get an interview with the CEO of Cisco… nice try, Mr Saunders], when he told me something jaw-dropping. (See CEO Chat With John Chambers, Cisco.)

In the future, Chambers said, he expects Cisco's principal competition to come from "white box" solutions -- that is, open source software running on generic server and switch hardware, rather than the proprietary solutions from incumbent providers such as Alcatel-Lucent (NYSE: ALU), Ericsson AB (Nasdaq: ERIC), Huawei Technologies Co. Ltd. and Juniper Networks Inc. (NYSE: JNPR) that currently dominate the market.

The concept of white box networking isn't new of course. However, until now, it's only been considered viable for enterprise networks, data centers, and, just maybe, the very edge of service provider networks (and even then in special instances).

But what John (obviously, we're on first name terms now) was talking about was something far wider in scope: extensive use of white box platforms across vast swathes of wide area networks, reaching right up to the carrier core -- a near network "white wash," if you will.

Chambers's track record of predicting (and emerging victorious from) massive transitions in communications technology is second to none, which means there's every reason to take his prognosis seriously. And if he's right, then it has incredible ramifications for our entire industry.

Chambers is predicting that, as the digital economy takes shape, as many as half of today's service providers could become "irrelevant" during the next ten years -- that's CEO-speak for "go bust." (See Cisco CEO: Get Ready for New Digital World .)

And the effect on today's incumbent equipment manufacturers could be equally dramatic. Each of these companies has genius-level, visionary executives within their ranks, people such as Basil Alwan at Alcatel-Lucent and Ulf Ewaldsson at Ericsson. Such individuals are more than capable of creating strategies that embrace the digital, open standards revolution. But just having some high IQ mavens on board is not enough, and it remains to be seen whether the organizations beneath these folk have the cultural qualities required to make the shift to a white box universe. (See The Lowdown on Service Provider SDN.)

Unless they are careful, and smart, and act aggressively both internally and externally, the mega players that have dominated networking for the past 30 years could end up in the same place as "mainframe IBM" at the end of the 1980s -- purveyors of powerful and proprietary products which have lost their relevance.

Of course, should that happen, the solution would be the same for them as it was for IBM -- transition into a world class services organization, something that, reading between the lines, seems very much part of Chambers's plan to prevent Cisco falling into the "Where are they now?" file of networking history.

So who stands to benefit from the white box revolution? (Other than service provider and enterprise purchasers of white box networks themselves, obviously, who in theory should see their equipment costs tumble as they start to source low cost hardware and software, rather than much more pricey and proprietary solutions).

Well, Chambers's prediction is good news for the likes of Broadcom Corp. (Nasdaq: BRCM), Cavium Inc. (Nasdaq: CAVM), Intel Corp. (Nasdaq: INTC) and Mellanox Technologies Ltd. (Nasdaq: MLNX), all of which make silicon chip-based switches that sit within white box solutions. It should also benefit ARM Ltd. and Intel (again), which sell processors that run the code inside white box products.

Users of these solutions should be able to download open source, standard network operating software from the Internet, but they also have the option to buy fancier software systems from specialist outfits such as Cumulus Networks or Pica8 Inc. , which bolt on extra features, such as integration with analytics. Good news for that type of company too, then.

UBiqube Plc , which makes management software that allows service providers to configure large, multivendor, virtual networks, will also be happy with Chambers's viewpoint. And in the equipment world, Brocade Communications Systems Inc. (Nasdaq: BRCD), which is "all in" on open standards such as SDN, also stands to benefit.

Who else? It was impossible to listen to the keynotes from Google's principal architect, Bikash Koley, at last year's Big Telecom Event (BTE) or this year's New IP event without being convinced that Google will be a leading white box protagonist.

And Asia has a slew of companies that demonstrate the right techno-cultural attributes to have a chance of success succeed in the white box world, including NEC Corp. (Tokyo: 6701), Samsung Corp. and perhaps even Sony Corp. (NYSE: SNE).

But the clearest beneficiaries from the white box revolution will probably be the mega system integrators -- the likes of Accenture , Capgemini , HP Inc. (NYSE: HPQ), IBM, NEC, Tata Consultancy Services Ltd. , Tech Mahindra Ltd. and Wipro Ltd. (NYSE: WIT). (See NFV's Looming Battle: Systems Integration.)

Why? Because service providers, enterprises and others (think municipalities, utilities and vertical industries, such as healthcare and automotive) that want to take advantage of white box solutions will, in so doing, lose the tremendous level of support and business advice they currently get from their equipment partners today. Expect the system integrators to fill the "help" void, and clean up.

(Aside: At Mobile World Congress in Barcelona earlier this month, Accenture gave me a demonstration of an eye-popping tool called the Accenture Intelligent Migration Solution, a perfect platform to help service provider executives model and evaluate the business case for a migration to white box networking. It also works for virtualization, and IoT applications. Expect to hear more about this remarkable product in the near future).

There are a few reasons why I personally find the concept of white box networks appealing. For one thing, once the network becomes commoditized, it forces the emphasis onto the things which are really important to customers -- the services and applications that run over the networks, and customer service they get from their service provider. To be successful in this new world, service providers are going to have to significantly up their game -- and that's good for the entire customer community.

Another thing I like about the white box trend is that it feels like it just arrived from a science-fiction movie. It's all very 2001: A Space Odyssey, with more than a hint of Space 1999 for flavor. This impression, incidentally, was reinforced by one of the Samsung booths at Mobile World Congress; essentially a gigantic glowing white box (no doubt with its own gravity well).

I mean, who doesn't want a sci-fi-style white box network from the future?

The 64-thousand-gig question is: How long before that future becomes a reality? Listening to the media and analyst buzz around our industry you could be forgiven for thinking that open, virtualized networks are ubiquitous today. The truth is completely different, with most instances of virtualization living in labs, and less than 1% of 1% of 1% of live service provider networks making use of virtualization.

Technology standards present a significant hurdle that must be resolved before heterogeneous white box networks can thrive. Currently, there's an almost farcical number of de facto, industry and official standards organizations, associations and lobbying groups working on standards for virtualization -- an interoperability train wreck waiting to happen.

Standards miasma notwithstanding, the obvious benefits of white box solutions, combined with my conversation with John Chambers, have me thinking that things really will be "all white in the end."

For more on white box trends visit Light Reading's sister site, The New IP.

— Stephen Saunders, Founder and CEO, Light Reading

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About the Author(s)

Steve Saunders

Founder, Light Reading

Steve Saunders is the Founder of Light Reading.

He was previously the Managing Director of UBM DeusM, an integrated marketing services division of UBM, which has successfully launched 45 online communities in less than three years.

DeusM communities are based on Saunders' vision for a structured system of community publishing, one which creates unprecedented engagement among highly qualified business users. Based on the success of the first dozen UBM DeusM communities, the UBM Tech division in 2013 made the decision to move its online business to the UBM DeusM community platform – including 20 year old flagship brands such as Information Week and EE Times.

Saunders' next mission for UBM is the development of UBM's Integrated Community Business Model (ICBM), a publishing system designed to take advantage of, and build upon, UBM's competitive strengths as a leading provider of live events around the globe. The model is designed to extend the ability of UBM's events to generate revenue 365 days of the year by contextually integrating content from community and event sites, and directories, to drive bigger audiences to all three platforms, and thereby create additional value for customers. In turn, these amplified audiences will allow business leaders to grow both revenues and profits through higher directory fees and online sponsorship. The ICBM concept is currently being discussed with a broad group of business leaders across UBM, and is earmarked to be piloted in the second half of 2013 and early 2014.

UBM DeusM is Saunders' fifth successful start-up. In 2008, he founded Internet Evolution (, a ground-breaking, award-winning, global online community dedicated to investigating the future of the Internet, now in its fifth year.

Prior to Internet Evolution, Saunders was the founder and CEO of Light Reading (, Heavy Reading (

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