Cellcom Picks Vlocity, Salesforce for CRM

NETANYA, ISRAEL -- Vlocity, Inc., a leading industry cloud company, announced today that Cellcom Israel Ltd., (TASE: CEL) (NYSE: CEL) the largest cellular operator in Israel, has selected Vlocity and Salesforce for the provision of an advanced cloud-based CRM and BSS solution.

Cellcom Israel operates in one of the world's most competitive markets and has historically differentiated itself on the basis of its innovative and comprehensive services. Faced with increasing competition and regulatory pressure, Cellcom Israel initiated a transformation program for its CRM designed to help it launch new products faster and efficiently, while also improving customer satisfaction.

Under the leadership of Nir Sztern, Cellcom Israel's Chief Executive Officer, Cellcom Israel selected Vlocity Communications™ and applications from Salesforce to replace its existing CRM system. Cellcom Israel found that Vlocity's Communications and Salesforce applications demonstrated advantages on multiple fronts, including speed to deployment, accelerated time-to-market with new offers and streamlined service delivery. Vlocity Communications takes advantage of the omni-channel capabilities of Salesforce's Service Cloud and includes a comprehensive suite of sales, marketing, service, Enterprise Product Catalog, CPQ (Configure-Price-Quote), Contract Management and Order Management applications, all built on Salesforce, the world's #1 Customer Success platform.

Vlocity Communications will help Cellcom Israel's salespeople and service agents serve customers through their channels or devices of choice. Vlocity anticipates that the deployment of its solution with Salesforce Service Cloud will help Cellcom Israel accelerate time-to-market with new offerings, fulfill customer orders and increase customer satisfaction. Vlocity will lead the transformation effort with support from Salesforce and integration partner Blat-Lapidot.

"As Israeli consumers grow more demanding, and Israeli businesses expand into new markets, they need a communications provider that can deliver innovative solutions and superior service," said Ron Shvili, Cellcom's Chief Technology Officer. "Delivering a superior customer experience is one of the drivers for maintaining high subscriber growth. We believe the Vlocity solution in combination with Salesforce Service Cloud will help Cellcom Israel build even stronger customer relationships, assist in providing quick and efficient resolutions to service requests, and facilitate the service provided by contact center agents."

"Cellcom Israel is one of Israel's most innovative service providers, with a leadership team that embraces the latest state-of-the-art technologies in customer management," said David Schmaier, Founder and CEO, Vlocity. "We are delighted that Cellcom Israel has selected Vlocity to lead the digital transformation for its B2B and B2C lines of business. Together with Salesforce and Blat-Lapidot, we look forward to bringing cloud and telco-specific innovation to one of the most innovative Israeli companies in telecommunications today."

"We are delighted to help Cellcom Israel transform to the cloud with Salesforce and Vlocity," said Miguel Milano, President of EMEA, Salesforce. "Vlocity Communications, built on Salesforce, the world's #1 Customer Success platform, provides Cellcom Israel the platform and apps to deliver the industry's most advanced, omni-channel sales and service experience."

Vlocity Inc.