India's cloud computing market is heating up with the recent tie-up between operator Bharti Airtel and Amazon Web Services (AWS). They're hoping to grab their share of the pie from Jio and Microsoft Azure, who are working together.
Bharti Airtel is the country's second-largest service provider. Together, Airtel and AWS will sell a range of AWS products as part of Airtel Cloud, to enterprises large and small.
As part of the tie-up, an AWS Cloud Practice supported by AWS Professional Services will be built – and the partnership aim to develop a range of new products playing to the strengths of each. Airtel and AWS entered into a similar partnership in 2015.
"Airtel Cloud will offer customers a range of AWS services including Windows on AWS, SAP on AWS, VMware Cloud on AWS, database migration, and security and risk governance solutions," says the press release issued by Airtel.
"In addition, Airtel Cloud will leverage AWS's innovation and transformation services across analytics, data warehousing, Internet of Things (IoT), and machine learning (ML) to help customers adopt new services and migrate to the cloud from legacy infrastructures," it adds.
This partnership with Airtel will help AWS acquire new customers, as more and more enterprises move to digital platforms.
The company will also get access to Airtel's data center capabilities. The telco, through its data center arm, Nxtra, has ten large data centers, and 120 edge data centers.
This number could increase significantly following a recent investment by Carlyle Group of $235 million to acquire a 25% stake in Nxtra.
For Airtel, the partnership offers an opportunity to expand its enterprise business revenues, offering new products. The service provider claims to have 2,500 large enterprises and more than a million emerging businesses as customers.
Enterprise business, which offers better returns, is now the focus. Earlier this year, Airtel and Google Cloud partnered to provide G Suite services to small and midsized businesses.
Last month, Airtel also struck a deal with Verizon to sell its BlueJeans videoconferencing service to business customers.
Clash of the titans
India's cloud computing market is emerging as a new front for the battle of supremacy between arch-rivals Reliance Jio and Bharti Airtel.
Jio announced a ten-year partnership with Microsoft last year. Speaking at the recent annual general meeting of Reliance Industries, the parent company of Reliance Jio, Chairman Mukesh Ambani announced free Jio Azure cloud services for technology startups in the country till 2021.
With Internet and telecom giants involved, it might lead to a price war in this segment as the players slug it out for greater market share. They will also face competition from China's Alibaba and Tencent, though there is a growing anti-Chinese sentiment.
The country's public cloud market is likely to touch $7 billion by 2024, up from $3.4 billion in 2020, according to the International Data Corporation (IDC).
The COVID-19 pandemic has further accelerated digitization, as companies have been forced to move online to ensure business continuity.
AWS is the market leader in the country, followed by Microsoft Azure and Google Cloud.
Barring the 2015 tie-up with Airtel, AWS hasn't worked with any other Indian operator. It also announced an investment of $1.6 billion earlier in 2020 to set up two data centers in the state of Telangana.
India is following the global trend of telcos forming partnerships with Internet giants to address enterprise cloud computing demands. Elsewhere, Google Cloud tied up with Orange Business in France, Telefónica in Spain, Vodafone in UK and Telecom Italia in Italy.
- Jio gets $4.4B Google investment and touts in-house 5G products
- Verizon teams with Bharti Airtel to sell videoconferencing in India
- Bharti Global, British government consortium wins OneWeb bid
- Carlyle Group acquires 25% stake in Airtel's Nxtra in India
- Who's invested what (and why) in India's Jio Platforms?
— Gagandeep Kaur, contributing editor, special to Light Reading