Orca Updates IPTV SDP

RA'ANANA, Israel -- Orca Interactive (LSE:ORCA - News), a global market leader in developing middleware and applications for IPTV, announced today the release of Orca RiGHTv(TM) 4.5 with an evolution of the middleware's architecture into a Service Delivery Platform (SDP), a service creation and delivery system for accelerating time to market of interactive TV applications and services.

In the fast growing IPTV industry, operators need to respond to changes in the market and in consumer needs and behavior. Orca's RiGHTv SDP environment answers this need by providing the service control and flexibility for operators to quickly and easily introduce an unlimited number of revenue generating and targeted services and applications from various vendors, thus reducing operation cost, cost of ownership and business risk. The integrated TV experience of multiple applications increases customer satisfaction and loyalty and allows service bundling for pricing and promotion.

Orca's SDP serves as an integration hub for the 3rd party application developers with the OSS / BSS (operational and business support systems), the IPTV value chain components such as video servers, CA/DRM and encoders, and the set-top boxes (STBs) in use in the households. By allowing operators to rapidly evolve their IPTV service, with minimum service integration overhead, the SDP reduces the cost of building and managing services on the IPTV network.

"Orca continues to lead the middleware product segment with a first of its kind SDP architecture for IPTV," said Yosi Glick, vice president of marketing and business development, Orca Interactive. "It's hard to predict what will be the next killer app. So rather than trying to identify such hard-to-anticipate applications, we allow operators to deliver a broad mix of services that address varying trends and consumer needs. This allows operators to increase subscriber loyalty and revenues."

Orca Interactive Ltd.