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Verizon FiOS Plugs In Internet Radio

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LR Cable News Analysis
Light Reading
1/27/2010

Verizon Communications Inc. (NYSE: VZ) has introduced an Internet radio application for customers with its FiOS TV and FiOS Internet products Tuesday, allowing subscribers to listen to hundreds of radio stations nationwide via the TV or PC.

While the Internet Radio product is available nationwide to FiOS customers who subscribe to both pay TV and high-speed Internet services, Verizon describes the launch as a "beta" offering, noting that it wants to get feedback from subscribers who use it.

Verizon struck a deal with radio giant Clear Channel Communications to use that company’s iHeart Radio app, which gives subscribers access to 387 stations nationwide in 19 genres, including Dance, Active Rock, Country, and Alternative. Subscribers will also be able to use the FiOS TV Media Manager application to add other radio stations to the Internet Radio application, and to listen to them either on a PC or a TV.

“We pre-populate it with over 350 options. But also for folks that are a little more savvy and comfortable with using their computer to customize their TV experience, they can actually go surf the Internet, find that URL with the radio station that they’re most interested in, and add that right into their TV experience,” Joe Ambeault, Verizon's director of consumer product management and entertainment services, tells Cable Digital News.

The Internet Radio application uses the FiOS TV Media Manager platform, which Verizon also uses to allow FiOS customers to program their DVRs remotely. This expands Verizon’s strategy of adding more Web-based content to FiOS TV, following its move last July to add support for Facebook and Twitter Inc. apps. (See Verizon Adds Twitter, Facebook to FiOS.)

The debut of Internet Radio comes as the growth of new FiOS TV and Internet subscribers appears to be hitting a slower pace. Verizon said Tuesday that it added 153,000 net FiOS TV subscribers during the fourth quarter, down from the addition of 191,000 in the third. It also added 153,000 new FiOS Internet subscribers, down from 198,000 in the previous quarter. (See Verizon Wireline Job Cuts Drag on Q4 and FiOS: No Longer a High Flyer?)

With the Internet Radio product in beta, Verizon doesn’t yet have plans to tout the technology in its marketing campaigns. It appears to be more of a subscriber retention tool than a product aimed at driving subscriber acquisition.

Verizon subscribers will need to use both a computer and their FiOS TV remote to get the Internet Radio service running. They can use the Media Manager application to select stations based on location, format, and personalities, in addition to featured stations and “my favorites.” They can also add other radio stations to the FiOS menu by adding the URL for another streaming audio site through the Media Manager app, which supports MP3, WAV, and WMA stream formats.

Ambeault recently discussed Verizon's new Internet radio beta and its social media ambitions on-camera with Cable Digital News. In case you missed it, here's the interview:



— Steve Donohue, Special to Cable Digital News

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Duh!
Duh!
12/5/2012 | 4:44:10 PM
re: Verizon FiOS Plugs In Internet Radio


"No need to work with Verizon or anyone else to make this happen."



True, although they need to work with Verizon to make it work seamlessly, with Verzion's middleware and with Verizon's distribution channels.  My point was that Verizon needs their engineering, supply chain, branding and retail distribution, not necessarily that they need Verizon.

opticalwatcher
opticalwatcher
12/5/2012 | 4:44:10 PM
re: Verizon FiOS Plugs In Internet Radio



Sony or Bose could just as easily add a WiFi port to their devices (and, hopefully, an easy-to-use menu) to turn them into Internet radios. No need to work with Verizon or anyone else to make this happen.

Duh!
Duh!
12/5/2012 | 4:44:10 PM
re: Verizon FiOS Plugs In Internet Radio


same problem as all their music channels.  Most TVs have indifferent audio electronics and crappy little speakers.  In most homes, if there is any STB  connected to decent audio, it's going to be in the principal viewing room.  The kitchen radio, the bedroom clock radio, the radio in the home workshop... forget it.   Speaking of clock radios, if an alarm clock feature exists on FiOS TV STBs, it's sure not easy to find or use.   In order to create real value here, Verizon is going to have to work with mass-market consumer audio companies (i.e., Bose and Sony) toward an audio device that can seamlessly use FiOS home network infrastructure.

paolo.franzoi
paolo.franzoi
12/5/2012 | 4:44:09 PM
re: Verizon FiOS Plugs In Internet Radio


 


I guess everybody has missed Pandora?  Seriously, I find it interesting that people are trying to propagate old models when the new model (aka Pandora) works, is widely available on many platforms, and is well liked.


 


seven


 

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