U-Verse Interacts With March Madness
AT&T U-verse TV app brings personalized college basketball brackets and stats to your TV screen
March 11, 2010
DALLAS -- For basketball fans, March brings the college basketball tournament and 24/7 bracket monitoring. And AT&T U-verse(SM) TV customers will have both on their TV screen.
AT&T U-verse(SM) TV customers will soon be able to track their personalized bracket and view tournament results right from their TV screens with the College Basketball from Yahoo! Sports app. AT&T* will make the app available to all U-verse TV customers at no extra charge on Monday, March 15, before the start of this month's tournament.
The latest U-verse TV app lets you view tournament brackets, your completed bracket, game summaries and box scores for the college basketball tournament this March. U-verse TV customers can easily select their picks online and their bracket automatically shows up on their TV - all because of the integration between AT&T U-verse's all Internet Protocol (IP) TV and Internet service.
"Our goal with U-verse TV apps is to enhance the content our customers care about, and we know college basketball fans are passionate about this month's big tournament," said Jeff Weber, AT&T vice president of video products. "We're giving you a single location on your TV to follow your brackets and your favorite teams, without ever leaving the game. This is just one more U-verse TV app that makes the sports watching experience better for our customers."
AT&T Inc. (NYSE: T)
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