Tech at the Superbowl
The ad has already been up on YouTube for three months, but Google decided to "share it with a wider audience," CEO Eric Schmidt wrote in the Google blog yesterday: "We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact."
Another notable ad, for Vizio's Internet-connected TVs, featured not only Beyonce but several YouTube stars, including "David After Dentist."
However, MediaMemo's Peter Kafka criticized this ad for not showing the true power of Web TV: premium content. "You may not want to watch YouTube on your big screen (or Twitter, or call up Pandora, etc). But you may very well want to watch streaming movies and TV shows from services like Netflix (NFLX) and Vudu," he writes.
Meanwhile, GoDaddy presented its usual crap, while claiming that this year's ads were the most successful it's ever run.
Many Superbowl ads are still available online via YouTube's Ad Blitz contest, which ends on Feb. 15. The brain-killing offerings from Doritos and Budweiser seem to be leading the charge so far.
— Erin Barker, Digital Content Reporter, Cable Digital News