ITV Uses Wipro

BANGALORE, India -- Wipro Technologies, the global services business of Wipro Limited (NYSE: WIT - News) today announced a strategic engagement with ITV plc,. ITV is the largest company in the UK commercial television sector and one of Europe's biggest programme producers. ITV owns eleven major ITV regional licenses - Granada TV, LWT, Carlton TV, Central, WestCountry, HTV, Yorkshire TV, Tyne Tees TV, Meridian Broadcasting, Anglia TV and Border Television. It has production operations in five countries worldwide and a new media business, which includes interests in pay television channels and encompasses a range of Internet and broadband ventures. ITV has engaged Wipro to develop the platform for automating the slotting of advertisements through a robust optimisation engine. Some of the business benefits provided by this solution are:

Ian Whitfield, Director of Broadcast Technology, ITV Plc said, "The optimization of ITV's channel inventory and the placement of our commercial airtime are key to the success of our business. The matching of demand and supply maximizes both ITV's revenue and the effectiveness our of clients promotional messages. ITV operates in a dynamic and complex business environment and the new system will not only resolve the existing limitations, but will position ITV to rapidly accommodate further business changes. We chose Wipro to work with us in this endeavor as we required a strategic partner who had significant knowledge of the Media & Entertainment domain. Wipro has a successful track record of developing core solutions for media organizations, and has the right partnerships. Wipro was very keen on making the relationship work and throughout the process the Wipro team was flexible, consistent and easy to work with."

"ITV, through its immensely popular programming, contributes to culture and the economy. ITV is an icon in the media and broadcasting segment and we are privileged to work with them. This engagement will leverage Wipro's domain expertise in media & entertainment as well as our considerable strength in data analytics," said Manoj Punja, Senior Vice President, Wipro Technologies. "The ITV team is very collaborative and we look forward to working with them and are confident of delivering excellent results."

Wipro Ltd.