T-Mobile's New CEO to Lead Challenger Strategy

Former Global Crossing chief John Legere takes the helm at the US's fourth-largest operator as it struggles to keep up in the 4G market

Sarah Thomas, Director, Women in Comms

September 19, 2012

1 Min Read
T-Mobile's New CEO to Lead Challenger Strategy

T-Mobile US Inc. is getting a fresh new leader with the appointment of former Global Crossing (Nasdaq: GLBC) CEO John Legere as Chief Executive Officer, charged with transforming the company into a successful challenger to the big three.

T-Mobile parent company, Deutsche Telekom AG (NYSE: DT), announced the appointment Wednesday morning, noting that the position goes into effect on Sept. 22. Legere is taking over for interim CEO Jim Alling, who will resume his post as COO of the wireless operator. Alling took over the slot in June when former CEO Philip Humm abruptly resigned. (See T-Mobile CEO Humm Is Done .)

René Obermann, CEO of Deutsche Telekom, introduced Legere in a short video in which Legere jumped right into how he'd execute T-Mobile's challenger strategy. Around the 1:45 mark, Legere discussed the carrier's network modernization plans, including its Long Term Evolution (LTE) buildout. He also delves into T-Mobile's unlocked iPhone strategy and its plans to build up its wholesale business.

Why this matters
Ten months after AT&T Inc. (NYSE: T)'s takeover attempt failed to get approval, T-Mobile still has a ways to go to regain its footing in the U.S. market. Legere will have his work cut out for him in speeding up the company's LTE deployment, building up a wholesale business, convincing consumers to bring over their unlocked iPhones and competing -- primarily with Sprint Corp. (NYSE: S) -- for those customers who still want an unlimited data plan.

For more

  • Euronews: Humm Resurfaces at Vodafone

  • T-Mobile Taps Tekelec for LTE Signaling

  • Apple iPhone 5: What Happened & What Didn't

  • T-Mobile Launches Unlimited Data Plan

  • Tracking T-Mobile's 4G Advance

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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